Twitter has been firing on all cylinders lately. Making the list of its recent achievements is another expansion of its Partner Program, which adds three new partners, increasing the capacity of business users to get the most out of the platform by working with endorsed third-party vendors who can now tap into more comprehensive Twitter data and support.

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From their official announcement, you can see that Twitter has added Cison, Khoros, and Synthesio into the program, with each providing business users with specialized assistance. For a little more context, refer to these quick partner Bios as supplied by Twitter:

  • Cision: A leading global provider of earned media software and services to public relations and marketing communications professionals.

  • Khoros: An award-winning digital-first customer engagement software and service that helps enterprises drive better customer experiences and connections across the expanding digital channel landscape.

  • Synthesio: An Ipsos company, social listening pioneer, and AI-enabled consumer intelligence leader, Synthesio provides a complete, accurate, and predictive picture of consumers.

These three new additions now take Twitter’s Partner Program to a total of 16 recognized third-party providers, topping off the seven that Twitter had already added in September of last year. In a little less than six months, adding three more partners is noteworthy progress and substantially expands the program’s scope and reach, allowing these new partners to amalgamate their audiences into Twitter’s network. Each official partner is also categorized into different, specialist elements.

Now, if you would ever need help with any of these aspects, you can simply tap into a broader pool of expertise as afforded by all these official partners, giving you more options to develop a better Tweet strategy. Twitter further notes that each of its partners has to comply with a strict set of selection criteria based on the following elements:

  • Quality – The candidate must be recognized as a leading quality product.

  • Scale – The candidate must have a strong and growing business.

  • Relationship – The candidate must be in good standing with Twitter.

  • Health – Candidate meets business and technical health standards.

  • Compliance – The candidate must meet Twitter’s Compliance guidelines.

The Wrap

You can rest assured that it’ll be safe working with any of these partners, knowing that they have successfully met Twitter’s set of qualifiers, bringing them, at the very least, on par with Twitter’s standards. This makes these partners more aligned with the key elements required to make best use of Twitter’s tools, which could be highly beneficial in helping you refine your overall Twitter approach.

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Sources

https://bit.ly/3Lo3zLE