Twitter’s finally moving a little bit forward with its Professional Profiles option. Originally, Twitter opened its Professional Profiles to users with businesses, which was great but didn’t quite capture the entirety of its audience base. Now, Twitter has opened professional profiles for all users, regardless of their ‘credentials’.
Getting Down To Business
As you can see in this official Tweet by @Twitter Business, all Twitter users can now go through the conversion process (accessible through their account settings), giving them access to a range of additional features. These extensions include a new business information display, product listings, a newsletter module (for those with a Revue newsletter), and more.
Twitter originally began testing its Professional Profiles last April, with select brands taking part in the initial Beta program. The project then moved to a somewhat Alpha phase last year September, where it opened Professional Profiles to more businesses. Now, you no longer need Twitter’s approval to convert your profile! Instead of approving conversion applications, Twitter opted to turn Professional Profiles into a toggle option instead, meaning that you can choose to either have a professional profile or not through your account settings.
However, do note that there are a couple of provisos.
Though the option is open to all users, those who do decide to undergo profile conversion must adhere to certain conditions. To qualify for a Professional Profile, users must meet the following:
You must not have a history of repeatedly violating the Twitter User Agreement
You must have a complete profile with an account name, a bio, and a profile picture
Your authentic identity must be clear on your profile. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.
Seems that Twitter decided to instill some basic parameters to avoid instances of impersonation. Besides that though, you’re free to sign up and give Professional Profiles a whirl.
The Wrap
It’s definitely worth a try, especially if you consider that you’re free to switch between your regular and Professional accounts at any time. In the event that experiments don’t exactly yield the numbers you want, then you can simply revert to your standard Twitter profile.
If you want to try Professional Profiles out, then perform the conversion this way:
Go to either your profile settings or swipe open the sidebar when on your Home timeline in the app. If you’re in the sidebar, scroll until you see the “Twitter for Professionals” tab and select it. If you’re in your profile settings, scroll until you see “Switch to Professional” and select it
Once you’ve entered the conversion flow, select “Get Started”
Select a category for your Professional Account and select “Next”
Choose either “Business” or “Creator” and select “Next”
Congratulations! You are now a Professional on Twitter!
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