If you read that Snapchat has added something new, what’s the first thing that comes to your mind of what that ‘something’ could be? If you answered AR or basically any video or 3D element, well, you’re not wrong, but this time, Snap’s adding new audio elements, with recommended audio clips for Lenses, and Sound Sync for video and photo montages. So, there’s a bit of AR in there too, just in audio form, if that makes sense.
Sound Test
Based on known examples so far, users will now see a new ‘sounds’ icon when they create a Snap.
“When applying a Lens to a photo or video, Snapchatters can tap the Sounds icon to access a list of relevant Sounds to add to a snap.”
Though not novel, it could be an easy way to add related audio elements to your creations, with a trove of thematic sounds based on usage traits and trends. Since Snap remains the definitive king when it comes to AR effects, this new addition could lead to the development of a new, dominant tandem.
Meanwhile, Sound Sync will make it easier for you to create montage videos from your photos. Clips created via Sound Sync are automatically matched to the rhythm of the audio track you choose, which is pretty quirky considering that some beat-based games incorporated the same, with some titles even becoming so popular that they have forever been entrenched in entertainment history (i.e. Guitar Hero, Dance Dance Revolution, etc.). Of course, these tracks will be based on clips available in Snap’s Sound Library.
“Snapchatters can select between 4-20 photos/videos from their camera roll for their montage clips.”
The option will provide another way to create engaging Snaps, and video-style clips from still images. Audio has become a bigger consideration for content creators, with TikTok’s arrival ushering in a new ‘Sound On’ approach. That has opened up more opportunities for all apps to add more audio elements, which has helped increase engagement and add another perspective to posts.
The Wrap
Snap, which already sees more than 70% of its users engaging with its AR tools daily, is in a unique position to tap into this shift, aligning itself with trending audio experiences. Sound Sync could also provide new opportunities for brands to create better-looking Snaps from static assets.
Sounds Recommendations for Lenses is available in the US, and will be rolling out globally soon, while Sounds Sync for Camera Roll is also available to US users, and will be available everywhere in March.
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