“Pinterest users will now be able to access features that were previously only available to certain Pin formats or users with a business account, including links, post-publish editing, and flexible aspect ratios. All content creators will also be able to include expressive features like music, text overlay, and stickers to their Pins.”
Simple Creation
For example, up till now, when creating a Pin, you need to choose Idea Pins to add video, but now, all of the features will be integrated into a single flow, so you won’t need to know which elements incorporate which posting features. To add to this, Pinterest is also rolling out enhanced metrics on Pins, including views and watch time, which will make it easier to track and measure Pin performance.
But perhaps the biggest addition is the capacity to add links to all images and videos in the app. The ability to drive direct traffic from every Pin type will provide more capacity to use Pinterest as a referral marketing tool, helping to guide users back to your site, while also providing the capacity to buy in-app via Pinterest’s native product features.
On another front, Pinterest is also rolling out its paid partnership tool and product tagging using affiliate link options to more users. Lastly, Pinterest is now also allowing emoji reactions on all Pin types. So, Pinterest basically introduced a messenger-style format where users can leave different, Pinterest-specific emojis to highlight emotion or, in this case, intent toward a specific Pin or item. We’re not sure why this wasn’t implemented long ago, but at least it’s here now.
The Wrap
It’s rather coincidental that a minor update about streamlining a process ended up actually being short – as it should be. What’s the point of highlighting that an update makes something simpler and easier to comprehend if the explanation behind it is so long-winded that the concept ends up still being complicated, right?
Regardless, and what a digression that was during the wrap-up of a piece, these are interesting updates that will surely help improve Pinterest’s functionality, while simultaneously facilitating more business potential and revenue options in the app. It’s worth considering how these new elements might fit in with your Pin strategy.
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