Are you going to attend the Cannes this year for the annual ad industry gathering? And here we thought that Cannes was only for the film festival. Guess you do learn something new every day, huh? For those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation at Cannes, where it’ll seek to highlight its potential value to tipsy ad executives. Yes, being tipsy is a critical factor here, as it is for any business proposal.
Pour Yourself A Pint!
Pinterest’s ‘Manifestival’ is essentially a showcase of some of the key creative and engagement trends that are currently gaining traction on the platform, which, as noted, will ideally help convince ad decision-makers that they should be spending a couple of extra ad dollars on Pin campaigns.
If that doesn’t quite pan out according to plan, Pinterest will be plying them with ice cream and mini-croissants, too. After all, who is strong enough to resist the allure of a perfect, multi-layered, and freshly baked croissant, right? Also, tattoos! After all, how many corporate events have you attended where you thought ‘Man, if only I could get a tattoo, right here and now, to commemorate how cool this experience has been’?
That slight banter aside, the Manifestival activation is Pinterest’s latest push to maximize in-app ad spend and build its business. Pinterest has spent the last 5 years transitioning from a social platform into a fully-fledged product discovery and shopping app. Now, it’s looking to take the next steps in building its ad business on this front, by leaning into the various trends and in-app behaviors.
On that note, Pinterest does have a lot going for it, and it does have plenty of opportunity, especially on the international front, with Pin ads yet to gain significant traction in markets outside of the US. If Pin ads do take off in regions outside of the West, then Pinterest’s figures will only continue to grow, opening up more expansion options.
Overall, this does spell potential, which Pinterest is looking to showcase with this new activation, which will seek to highlight more of what the app is about. For the non-Cannes-savvy, it could be a good way to better ingratiate Pins with these influential representatives. That’s it, most other insights will be had after the event, so look forward to it, and we’ll see what new knowledge there is once the Cannes ad industry gathering concludes.
Read up more about Pinterest’s ‘Manifestival’ and RSVP to the event here.