Pinterest has provided some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 12,000 Pinners. The data shows that taking a multi-format, multi-stage approach can provide bigger returns, with brands focusing on awareness, consideration, and conversion. On average, the conversion rates are higher than those aligned to a single objective.  […]

Pinterest just managed to land yet another brand exclusive collab, this time entering a video partnership with publisher Dotdash Meredith, which will bring content from a range of well-known lifestyle brands to the app. Here’s the official Tweet by Pinterest Business. The Pinterest Circle As the aforementioned Tweet stated, Pinterest says that this new partnership […]

Pinterest has been rather active this year, and it keeps up that momentum by testing out a new ‘Premiere Spotlight’ ad unit, which would place a brand’s promotion in the prominent, top-of-screen real estate on the app’s search page. With an aim to be among, if not the best online shopping platform, Pinterest has scaled […]

Though more on the ‘minor update’ side, Pinterest is making its collage-based apps Shuffles available in nine more regions, as it looks to capitalize on an early interest in the option, thus generating more reach for its main app in the process. As Pinterest explains: “Causing a cult following when it first hit the App […]

Pinterest hasn’t been in the spotlight since the latter part of 2021, when its prominence as an online shopping platform began to diminish, following the easing of COVID restrictions. In recent times, however, Pinterest activity is on the rise once more. If you’re looking to get a better handle on Pinterest and how you can […]

It’s another first for Pinterest. In the latest news, Pinterest just published its first-ever Environmental, Social, and Governance (ESG) Impact Report, which outlines the company’s various efforts to address workforce diversity, product safety, environmental impact- you kind of get the point based solely on the name alone. The report provides some interesting perspectives on Pinterest’s […]

Pinterest just posted its 2022 Q4 and full-year earnings, showing a steady increase in both revenue and user growth, as it continues to further shape its various offers. Many have thought Pinterest to be out of the major Social Media leagues, following its steep decline in both traffic and usage during the onset of 2021. […]

Based on just the title, what do you think this could be? Trends have proven to be the core fuel that turns the gears of Social Media. Whatever gains traction; whatever achieves virality on Social Media is often either related to or stems from trends. On that note, Pinterest recently published its annual ‘Pinterest Predicts’ […]

Pinterest had been relatively quiet throughout 2022, relegating itself to the sidelines as it chose to focus on elements it could work on to make it more adaptable to the ever-changing social media landscape. During the early stages of the pandemic, Pinterest’s popularity soared, making it a crucial eCommerce hub.  As things eventually started to […]

Every era has its end, and for Pinterest, it seems that the Sun is finally setting for its ‘Creator Rewards’ program. First things first, anything that has the word ‘program’ after any other string text that connotes a collaboration almost always has something to do with monetization, so this is somewhat of a downer for […]