LinkedIn is probably on some publishing crack – recently, LinkedIn has published another new overview of emerging software-as-a-service (SaaS) market trends, which looks at how SaaS providers can maximize their marketing performance, despite the broader market downturn which could see reduced customer acquisition results. Feeling SaaS(sy) As LinkedIn notes, despite the broader economic downturn, investments […]
Despite lackluster initial reactions, Snapchat has added another element to its ‘My AI’ chatbot experience, allowing the bot to now respond to visual queries, along with a couple of in-app text prompts. Now, when you send My AI a snap in the chat thread, it’ll respond with a related reply. Aaaand… Cue! As per Snapchat: […]
Are you looking to try a couple of new approaches when it comes to Instagram marketing? This should help – Instagram’s team has published an updated overview of the different ad formats available in the app, along with notes on when and why to use each, and some formatting pointers. Format According to… If anything, […]
Are you going to attend the Cannes this year for the annual ad industry gathering? And here we thought that Cannes was only for the film festival. Guess you do learn something new every day, huh? For those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation […]
Meta has recently published a new study that looks at the short and long-term effectiveness of Meta ad campaigns, with a specific focus on the impact of its video formats, including Reels. Given its history, by now, this simply adds to Meta’s extensive library of in-house material and references which, for the most part, is […]
LinkedIn continues to integrate generative AI elements, this time within its Recruiter platform, with AI-created messages that HR professionals can send to potential candidates, which are customized and personalized best on InMail best practices. At least on LinkedIn, generative AI elements don’t lean more towards content creation and sharing, but more so with processes and […]
One of the key questions around Elon Musk’s whole ‘free-speech’ approach was: ‘What will Elon do when government requests come from regions where Musk’s other business, Tesla, has a vested interest?’ For example, Tesla is heavily reliant on China for sales and parts manufacturing, while it’s also looking to expand its presence in India and […]
Twitter’s looking to up the value of its underperforming Community Notes, with a new feature that’ll allow Community Notes contributors to add a contextual note to an image in the app, which will then see Twitter’s system attach that note to matching re-shares of the same image across all Tweets. Note on Expansion As seen […]
LinkedIn has been on fire with updates recently, with the app pumping out new releases in the last couple of months. On that note, LinkedIn will be launching another new promotional campaign, created by ad agency Droga5, which aims to highlight how you can use the platform to find the ideal career pathway. Find Your’s […]
Google has recently announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. You can check out the official video announcement here. The program aims to connect SMBs with approved digital coaches from their area to help them navigate […]
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