LinkedIn has been on fire with updates recently, with the app pumping out new releases in the last couple of months. On that note, LinkedIn will be launching another new promotional campaign, created by ad agency Droga5, which aims to highlight how you can use the platform to find the ideal career pathway.

Find Your’s

The ‘Find Your In’ campaign looks to showcase how LinkedIn can unlock new possibilities, so you can be whatever you imagine, with the help of LinkedIn’s connectivity. It’s a bit profound, at least more so than the usual ad campaign, but here’s how Droga5 explains it:

“It starts with a little girl who finds herself in a place that’s perfectly ordinary: the laundromat. But we quickly learn there’s more here than meets the eye. All it takes is a little bit of inspiration from a LinkedIn alert on a nearby phone to set off an unexpected and extravagant dance with her own potential. The future comes to life, teeming with opportunity and endless options to explore.”

We can’t ascertain whether or not we felt inspired, as such, by the trailer. However, we will say that it’s catchy, and it could prompt people to take another look at the app and consider how they can utilize LinkedIn as a guide on their professional journey. It’s like a predictive tool that allows users to essentially visualize their career roadmap, with the more important utility of showing them the possible next branches to forward their career growth.

LinkedIn has been working to maximize discovery and capitalize on its record high levels of engagement by better highlighting relevant influencers and niche creators, with a view to helping others discover new connections, and explore their passions in the app. Ideally, that will help more people establish networks of like-minded professionals, which could indeed facilitate new career opportunities.

The Wrap

LinkedIn’s new campaign could help amplify this. The new push will run across TV, web, and Social Media platforms over the coming months. Normally, LinkedIn plays to its strength through Social Media and online connections, but the expanded branching out to other channels will improve its reach significantly.

It’s a handy update, for the most part, but it does present some significant opportunities, mainly for LinkedIn reach. On another front, it also boosts LinkedIn’s standing as the leading career-oriented platform, providing members and job seekers with another dynamic that helps them further shape their careers. If you’re looking to use LinkedIn for the same purpose or as one of your main marketing channels, then this is definitely something that’s worth considering.

Sources

https://bit.ly/3MEQFew