LinkedIn continues to integrate generative AI elements, this time within its Recruiter platform, with AI-created messages that HR professionals can send to potential candidates, which are customized and personalized best on InMail best practices. At least on LinkedIn, generative AI elements don’t lean more towards content creation and sharing, but more so with processes and reach scaling, which is more than better given the current sphere of applications for generative AI.

In Response to Candidacy

This new process, as showcased by official LinkedIn examples, will be built into LinkedIn Recruiter, and will allow users to easily and quickly craft a message that they can then send to a potential candidate. If users do wish to create a message, they simply need to tap on the ‘Draft personalized message’ at the bottom of the composer window.

As per LinkedIn:

“Using our own LinkedIn in-house generative AI model trained on successful InMails, we use the information from the candidate’s profile, job description, and the recruiter’s company to draft a highly personalized message to get the conversation started.”

Once the AI-generated InMail is generated, you’ll then be able to further customize the message by ticking the topic elements that you do or don’t want to include. You can then edit and send the message – which should help recruiters save time, while still maintaining personal outreach.

However, it does feel a little impersonal, like maybe this is an element that shouldn’t be automated. Perhaps, when you’re dealing with such responses at scale, it’s not really personalized anyway. But as with some of LinkedIn’s other generative AI experiments, like AI-created Feed posts, it feels like this is taking some of the human interaction out of the platform, and removing the ‘social’ aspects out of ‘Social Media’.

Maybe that’s a bit of an idealistic viewpoint, and the time savings outweigh any overarching principles at play. But it seems like some of these things should be written by a human to maintain that baseline of real connection within these apps – otherwise, we’re all headed for a future where it would just be bots talking to bots, and where in-person meetups would literally be like purchasing random gift packages.

The Wrap

Alternatively, candidates could have also written their application via generative AI, and they could respond to these emails with their own generative replies. If it’s a remote position, there’s a chance that you’ll never meet in person, and it’ll all just be simulated engagement for simulated jobs.

It seems slightly off, but maybe these tools can help in certain cases, potentially a lot of cases – it just feels like LinkedIn’s going to get a lot less genuine as a result. Either way, it’s happening. LinkedIn says that it’s starting to roll out AI-assisted messages in Recruiter to ‘a handful of customers’ in the US and Europe, before an expanded launch beginning next month.