Twitter Previews New ‘Official’ Gray Checkmark

This just in: Elon musk has ‘Killed’ the new ‘official’ badges, a mere three hours after they were launched. Musk says that Twitter will ‘do lots of dumb things’ in the coming months, while also noting that the coveted Blue checkmark will be the ‘great leveler’. Of course, Twitter has already done some pretty dumb things during […]

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TikTok Re-Organizes Staffing Structure

While TikTok continues to increase its lead as the app of choice for teen users, the platform also continues to face significant challenges when it comes to monetization and regulation, on different fronts. On monetization, like all social platforms, TikTok’s working to mitigate the impacts of the global economic downturn, which has seen ad spend reduced […]

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LinkedIn Wins Its Data Scraping Case

LinkedIn has had a court victory in its long-running battle against hiQ Labs, which has been scraping publicly accessible LinkedIn user data for use in its own recruitment insights app. The case started in 2017 when LinkedIn sought legal intervention to cut off hiQ Labs from its service after discovering that the former had been harvesting LinkedIn user data to […]

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TikTok’s New Safety and Privacy Tools Overview

It’s been said numerous times before but we’ll say it again – TikTok is the most popular social app, especially among teens. With that, there also comes a level of concern around the content that teens come across in the app, and what TikTok’s algorithms are throwing their way to keep them hooked to the platform. […]

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Pinterest Touts Itself As Ultimate Gift-Discovery Platform

Pinterest has launched a new ad campaign where it essentially pitches itself as the ideal complement to your Christmas gift-giving endeavors, with people’s Pin boards, or even the latest trend, providing great inspiration for great Christmas gifts. As Pinterest explains: “The holidays are huge on Pinterest, and this year is shaping up to be one of the […]

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Elon Epic: Twitter Culls Around 50% of Staff

This time, it seems that Elon Musk stays true to his word and proceeds with his planned staff cuts at Twitter. In fact, most of his initial decisions as the new Tweet Chief has been to seemingly remove people, maybe he should also consider changing the platform’s name to ‘Splitter’ instead. While job cuts are […]

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New TikTok Programs for Native American Heritage Month

November, besides being best known as the home of The Black Friday Sale, is also Native American Heritage Month. To mark the event, TikTok has announced a range of activations to shine a light on some of the best creators within the Native American community in the app, while it’s also providing new tools to enable users to […]

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Even Newer Snapchat+ Features!

Snapchat’s adding some new elements to its Snapchat+ subscription package, which offers a range of add-on elements in the app for the very affordable price of $US3.99 a month. To note, none of these are even major, functional changes. Even so, Snap says that over a million people have already signed up for its subscription offering, and these […]

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Google Launches ‘My Ads Center’

Google’s looking to give users more control over the ads they see in its apps, as well as the information that they share for such, with the launch of its new ‘My Ads Center’ tool – a new addition that will provide users with more control options direct from ad listings. The Center for Ads Based on […]

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New TikTok Insights to Assist Marketing Campaign Planning

TikTok is the trending app of the moment, which, of course, also now has many brands looking into the opportunities for TikTok for advertising, along with how they can tap into the power and influence of TikTok to maximize their promotions. To aid this, TikTok recently commissioned a new set of measurement studies with third-party […]

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