November, besides being best known as the home of The Black Friday Sale, is also Native American Heritage Month. To mark the event, TikTok has announced a range of activations to shine a light on some of the best creators within the Native American community in the app, while it’s also providing new tools to enable users to participate in the festivities.
First off, TikTok has launched a new space in the app where it’ll host its event content.
According to TikTok:
“Starting this week, you can visit our in-app #NativeTikTok hub to experience our Native American Heritage Month programming, set to feature videos from the diverse diaspora of our Native and Indigenous creator community. Throughout the month, we’ll spotlight inspiring creators and content that showcases Native American art, culture, and tribal heritage.”
TikTok also announced a line-up of themed live broadcasts that’ll show throughout the month, featuring creators like @lennybeadhandzz and @lakotalighting who will showcase Native American culture and community.
TikTok will also feature a Native American Heritage Month music playlist, showcasing an eclectic range of Native music artists, while there will also be new creative effects and tools to help users join in, and show support for Native American communities. Building stronger relationships with underrepresented and more ‘vulnerable’ communities is an important element for all social platforms, which also have the capacity to highlight these community groups to millions of people through their apps. This builds on top of the fact that the world continues to globalize, transcending social, political, and financial sectors where possible – on the digital front, these intertwined elements become far more pronounced, making it a significant factor to consider in your approach.
That being the case, Native American Heritage Month presents a new opportunity for TikTok to both underline its support, while also maximizing awareness to wider audiences.
This also spells a good opportunity for users to tune in and get a better understanding of a different culture, which can help improve understanding and community beyond just TikTok itself. TikTok stands to gain plenty from this, adding to its already impressive list of achievements, which allows it better positioning in the grander scheme of things. TikTok is already the most popular app of the moment, so showcasing that it also continues to work on its advocacy and responsible business arm, which should serve as an example to similar businesses.
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