Snapchat’s adding some new elements to its Snapchat+ subscription package, which offers a range of add-on elements in the app for the very affordable price of $US3.99 a month. To note, none of these are even major, functional changes. Even so, Snap says that over a million people have already signed up for its subscription offering, and these new elements will further sweeten the deal, with some interesting additional features.
Snapchat+ Plus
To start, Snapchat’s adding Custom Story Expiration for S+ subscribers, which will enable S+ users to set Snaps on their Story to expire after either an hour or up to a week. The option was spotted in testing earlier this month, which could be an interesting enhancement for your Snap engagement process.
Snapchat’s also adding custom notification sounds, with S+ subscribers able to set different tones for different trends so they can tell who Snapped them without looking at their phone. Besides this, there are also new border color options, as well as three new exclusive Halloween Bitmoji backgrounds. That last part, in particular, is relatively significant because of how much Bitmoji is currently catching on.
In addition to these new updates, Snapchat’s also enabling Snapchatters to purchase a Snapchat+ subscription for others in the app- think of it as a form of gifting -in the lead-up to Christmas.
“Snapchat+ is a perfect stocking stuffer for the budding digital creator or selfie-loving friend in your life – and, with frequent new feature drops, Snapchat+ is really a gift that keeps on giving.”
So now, it seems that you can also bring people into the Snapchat+ fold. Glory to the horde! Ahem.
That aside, the full Snapchat+ package, which also includes variable app icons, badges, and additional data insights, is an interesting offering for super Snapchat users, and like Twitter Blue, there are some interesting features there, and these new elements do enhance the overall offering. Then again, they’re also not ‘Game-changers’, per se. As such, there are no major functional upgrades on offer or entirely new tools and features.
The Wrap
A million users can’t possibly be wrong, and if you or someone you know is an avid Snapchat user, it could be worth signing up for, as Snap continues to add new features to its subscription tier. As of Snap’s Q3 earnings update, Snap reported that Snapchat+ now has over 1.5 million paying subscribers, meaning that the option is indeed gaining users. This makes it a slightly more viable option compared to similar offerings offered by other apps, which, again, should be more of a consideration for your efforts.
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