Mother’s Day is once again fast approaching. Happening on May 8 (US and Australia), we have only a couple of days left to make our pitch to eager Mother’s Day shoppers, potentially maximizing another set of seasonal sales. A Day For Mothers Fortunately, a general observation is that Mother’s Day shoppers wait until the last […]

Oh, how the fates were wrong! Against all pessimistic odds, billionaire Tesla CEO Elon Musk buys out Twitter for $44 billion after a meeting with Twitter’s board just this Sunday. Likewise, Twitter had also just recently confirmed that it has entered into a definitive agreement to be acquired by Musk, which will have massive implications for the […]

Marking Earth Day 2022, Twitter has today announced that it will now be banning all ads that make claims which contradict the scientific consensus on climate change and its impacts. As Twitter explains: “We believe that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis […] […]

Twitter is making it easier to utilize closed captions in the app. How? By adding a new ‘CC’ button on caption-enabled videos, that’s how! Relatively new to Twitter’s generally all-text format, video Tweets have slowly risen over time, with closed-captioning options helping enrich the viewing experience for some users. This update could expand on that element […]

Despite internal pressure from Elon Musk’s attempt to buy out, Twitter is holding out and works to maintain its operations, including mending bridges with a number of development partners via a new integration that’ll promote third-party tools in the app when users do specific actions. Clean Up Twitter has launched a new initiative that’ll see it promote […]

Elon Musk’s Twitter takeover campaign rages on. Will his offer ultimately succeed? Market analysts have thus far been pessimistic about Musk’s chances of succeeding and about the seriousness of his offer. It’s only recently that Musk decided to explore alternatives should his $54.20 billion offer be rejected by Twitter’s board. Mulling Over Multiple Millions The latest reports indicate that […]

Tweet editing is coming and it’s about darn time that it did! Over the last few days, we’ve gained some more insight into just how Twitter’s edit option will work, as well as how users will be able to track Tweet changes to ensure transparency in the process, which is an essential element. So, Chirping? The […]

Twitter just uploaded its latest performance report. With Elon Musk’s takeover still cued behind a mountain of paperwork and documentation, Twitter’s report is much more transactional this time, compared to its previous quarterly updates. According to Twitter: “In light of the proposed transaction with Mr. Musk, as is customary during the pendency of an acquisition, Twitter will not […]

Not that it wasn’t evident from the get-go, but Elon Musk just dropped the bomb by showing the world just how serious he was about better aligning Twitter with free speech principles. The billionaire Tesla CEO offered a full $43 billion hostile takeover bid for the app. Elon’s note to the SEC reads: “I invested in Twitter as I believe […]

Easter is just a few days away, meaning that there’s still time if you mean to tap into the season and maximize your marketing opportunities. Twitter just shared a couple of tips and usage insights to help guide the approach of those looking to get the most from their quick, seasonal initiatives. Here’s something useful, […]