Despite internal pressure from Elon Musk’s attempt to buy out, Twitter is holding out and works to maintain its operations, including mending bridges with a number of development partners via a new integration that’ll promote third-party tools in the app when users do specific actions.
Clean Up
Twitter has launched a new initiative that’ll see it promote third-party tools, built through its developer platform, when users do specific actions in the app, like blocking someone for example.
“When Twitter users block or mute someone using Twitter’s built-in tools via the web app, they’ll see a new, non-intrusive prompt that suggests various third-party services that are capable of providing more advanced levels of safety and protection.”
The currently listed tools are being developed through the Twitter Toolbox that it launched in February. The ‘Toolbox’ essentially showcases reliable Twitter analytics and creation tools made by third-party providers. The premise behind this new initiative is that by helping promote these partner apps, it’ll generate more goodwill between Twitter and its partner developers. The reason why Twitter is doing this now is that over time, it had apparently flopped on its developer rules, leaving many of its partners in the lurch, causing a lot of smaller apps to shut down because Twitter would no longer support their connection to the platform’s data banks.
Third-party apps often provide great functionality, which makes sense for Twitter to facilitate these tools in certain cases, though it might make more money from its own apps by incorporating the best functions of third-party tools into its native applications and features.
Back in 2020, Twitter scaled back its analytics tools with the removal of its Audience Insights element. It has not added an alternative option since. At the same time, Twitter has also been working on a new version of its TweetDeck. More in-depth analytics options for Tweets would offer greater value, especially since the data will be coming from Twitter itself as opposed to having been filtered by a third-party tool. Given Twitter’s array of available tools in the market, it seems that Twitter itself could incorporate them into a single, universal business tool, which people would have to pay to get access to. This would make business-oriented users likelier to subscribe as opposed to regular users subscribing to Blue for custom icons and more color options.
The Wrap
If you’re looking at alternatives, and if we take into account Twitter’s want to advance its platform usage, then it’s worth working with developers to facilitate such. This could also lead to the creation of new tools, fuelling additional use cases and value.
Regardless, this new test should ideally provide more incentive for developers to continue iterating on Twitter, developing new tools that Twitter will recommend for certain triggers.
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