This could help Pinterest marketers maximize their performance over the coming holiday season. Pinterest has officially launched real-time analytics elements within Pin analytics on mobile, which will provide more data on how your Pins are exactly performing at any given time. Given the latent nature of analytics, introducing a different ‘variant’ of analytics that reacts in real-time […]

Christmas is but 152 days away! After two years of COVID disruptions, people are increasingly keen to celebrate a more normal holiday season, which could present significant opportunities for marketers. But that has always been the case leading into the holidays, right? Many businesses need this. These same disruptions have reduced incomes across the board, […]

As it continues to expand its ad offerings to maximize its business opportunities, Pinterest has recently announced that Pin Ads will now be made available to all businesses in Argentina, Colombia, and Chile. As per Pinterest: “Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia, and […]

Pinterest is moving to give its staff more lifestyle flexibility through the expansion of its ‘PinFlex’ employee incentive program. As of July 1st, Pinterest will now allow full-time employees to spend up to three months working outside of their country of employment, over a rolling 12-month period. As Pinterest puts it: “We listened to feedback shared […]

As part of its continued effort to expand its network of creators, providing more exposure opportunities for listed products, Pinterest is announcing a new strategic partnership with lifestyle content platform Tastemade, which will see both platforms work together on new scripted shows, live-stream programming, and in-person events around the world. As Pinterest explains: “Today, we’re announcing a […]

Pinterest is gradually making its way towards becoming a central hub for product discovery with its recent acquisition of the AI-powered shopping platform THE YES. Since it operates on AI programming, THE YES learns user preferences to provide more personalized matches for each user, which, in some ways, beats out even the most fine-tuned algorithms. Beating […]

Pinterest also partakes in Pride Month celebrations! Pinterest has announced that creators in Brazil and the UK will now be eligible to apply for its Creator Fund, while also putting more focus on rising LGBTQ+ creators, as part of the broader in-app celebration of the event. As Pinterest explains: “To ensure the creativity that comes from […]

Pinterest continues to evolve its video offers and this time it’s launching a new, separate ‘Pinterest TV Studio’ app designed to enable live-stream creators to improve their streaming set-ups with multi-cam support, improved editing tools, and more. PinTV  TechCrunch first reported that Pinterest went for a ‘subtle’ release of the new app earlier this week on both the […]

Pinterest’s latest performance update doesn’t give us very impressive numbers. Revenue did increase year-over-year but took a hit quarter-over-quarter. User growth has returned, though only slightly with 2 million more monthly actives in Q1. Treading Lightly Based on internal charts, Pinterest usage has significantly declined from its peaks during the Pandemic. Back then, Pinterest won the forced […]

Dearly beloved, we are gathered here today to celebrate Pinterest publishing new insights into key wedding ceremony trends. Tis the season of weddings and Pinterest aims to help businesses plan for what’s coming, highlighting what people are looking for as they celebrate a major life moment within the coming months. According to Pinterest: “The 2022 wedding […]