Many Facebook advertisers woke up frazzled on Sunday morning due to a bug in Meta’s ad delivery system causing a significant overspend on a number of accounts. It may not sound like much to the average user, but for paying accounts and business profile holders, it’s quite concerning. Significantly Back to the topic of the […]

Facebook continues to explore ways to get more people to post to Stories, and this time, it’s trying out a new, automated Stories generation process that uses image recognition AI to create new Stories from your shared content. Past to Now As seen in an example posted by Jacki Patow (of course shared by Matt […]

Instagram’s new creator marketplace API is the latest feature that will change how influencer marketing managers do their job. This comes after a change to Meta’s API and service guidelines back in September 2022, which forced companies operating in the influencer marketing space to remove the usage of any third-party creator data. Opting to use […]

Meta’s next push on its broader Metaverse initiative will see it make a bigger effort to entice younger users across to its VR experience through new games and creation features, which will ideally attract a whole new crowd to its much-maligned virtual environment. On this front, Meta has recently announced that it’ll be opening up […]

Meta recently announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help improve advertising performance across Meta’s platforms. The Performance 5, which Meta initially outlined last year, was established based on the analysis of 20,000 campaigns to identify the key elements that […]

WhatsApp’s rolling out some new security features to help protect users from impersonation and malware, while also providing more assurance about who you’re communicating with within the app. In an era where AI and AI generation is rapidly improving, such safeguards start to become more necessary to ensure that you keep your personals protected and […]

Are you looking for additional guidance for your Facebook and Instagram ads? We’d be more surprised if you weren’t. This week, Meta just launched two new video series that both aim to provide tips and guidance on maximizing your ad campaigns, based on the experiences of a range of experts, both internally and externally. Keeping […]

Well, here’s something relatively new. Recently, Meta’s looking to increase the integration between its apps, which, if memory serves us all right, it has done (or has attempted to do) for the longest time, right? Anyway, this time, Meta’s updating the way that users share a status update from WhatsApp to Facebook Stories. So, it’s […]

News about generative AI has been on everyone’s tongues lately, and as this technology is evolving fast, Meta’s trying to get in on the action, with its own set of AI tools now becoming a bigger focus for the company, as interest in the Metaverse continues to wane. It’s somewhat of a double-whammy, given how […]

Entity identification remains a key element in the development of AR experiences, with an effective AR system able to identify different objects in the world around you to better provide additional, functional insight, overlaid on screen. We’ve already such in the development of AR face filters and tools on different social apps – the better […]