Social Media managers stay sharp – despite Meta verified coming online, you should still keep an eye out for ads like this in your Feed. If you spot an ad even remotely close or displays similar characteristics to this sample shown, then know that this is a scam ad. Scam ads like these redirect users […]

WhatsApp’s asking what’s up- okay, time to be serious. WhatsApp has recently added some new chat elements to help improve engagement and contextual understanding, which could also see people interacting in new ways via message. With more interactions shifting to messaging, this potentially helps WhatsApp further lead in the space. Lets Vote! To start, WhatsApp’s […]

Meta’s adding a couple of new ways to provide input on the Reels that are displayed in your Feed. At the same time, Meta’s also looking to showcase Reels – its fastest-growing content format – in more areas. Then again, ever since it was conceptualized, Meta has been hard-pushing Reels, which is understandable since it’s […]

Courting creators is back in style, with both Meta and TikTok launching new initiatives to lure top creators and pair them with affiliate marketing opportunities within their respective apps. Over at Meta, the platform launched a new video series that aims to address myths and misconceptions that creators may have about Facebook and their potential […]

Gaming has been a critical bridge for Meta’s metaverse vision, with VR gaming set to be a key element in guiding broader VR adoption, and getting more users across to its immersive social spaces. Fun fact – gaming has become a critical connective element for most channels and social platforms, opening more doors and opportunities […]

Along with its Q1 earnings report that illustrates Facebook’s continued growth in all markets, Meta has also shared new insights into its evolving use of AI-based content recommendations, along with how it’s increasingly relying on machine learning to help populate user Feeds, as opposed to solely counting on their social graphs. Over the past year, […]

Meta’s rolling out some new updates for its digital avatars. What? It has been a while since Meta mentioned anything even remotely associated with its seemingly now-dead Metaverse project. This new update includes an expanded range of body shapes, improved animations, new clothing options, and more, which Meta hopes will help users feel more attuned […]

Meta is changing things up a bit with Shop ads on Facebook and Instagram as it moves to make in-stream buying more efficient, thus encouraging further use of its improving AI ad targeting options. As per Meta, checkout-enabled shops in the app – i.e. Shops that have integrated inventory – perform better at driving user […]

Here’s something from WhatsApp – the world’s most widely-used messaging app is rolling out a new option that will allow users to log into the same WhatsApp account on multiple devices, making it easier to stay connected with their WhatsApp chats. It might be a bit late in that department, but given its more secure […]

What’s this now? WhatsApp’s rolling out a new option that’ll allow users to keep disappearing messages in a chat thread, provided that the sender approves. So, it’s introducing a new archiving function of sorts? Well, that’s interesting. However, it does seem to defeat the purpose – may be though, there are times where something you […]