Are you looking for additional guidance for your Facebook and Instagram ads? We’d be more surprised if you weren’t. This week, Meta just launched two new video series that both aim to provide tips and guidance on maximizing your ad campaigns, based on the experiences of a range of experts, both internally and externally.
Keeping Up
The first video in the series comes on the heels of the recent ShopTalk 23 conference, which is an industry event for retailers and marketing experts. As part of the event, Meta sat down with marketing professionals from various brands, which led to the creation of a new video series called ‘Performance Talks’, focusing on the latest trends and innovations in ad buying and digital marketing.
As Meta explains:
“In this series, we will hear from innovative businesses about their marketing priorities, the industry trends making an impact, and the Meta tools they use to grow.”
The series includes interviews with True Classic’s Ben Yahalom, Pepper’s Jaclyn Fu, and PMG’s Carly Carson, providing a broad scope of experiences from vastly different industries. A key focus of the series, and ShopTalk more broadly, is the utilization of AI for ad targeting, and it’s worth noting how these brands see the future of ad targeting evolving in this respect. For more in-depth details, you can check out the ‘Performance Talks’ interview series here.
On top of this, Meta has also published a new ‘Ask an Expert’ video series to provide additional guidance on how to get the most out of your Facebook and Instagram ads. As far as Meta puts it:
“In four episodes, our best-in-class in-house experts break down how to use Meta tools to help grow your business.”
The series features four key employees from Meta who answer common questions and provide direct insights on best practices. These are the questions the series provides answers for:
How do I make videos with a small team?
How much money should I actually spend on ads?
How can I make my ads perform better?
How can I get more followers on Facebook and Instagram?
The Wrap
Most of the advice featured is fairly broad, and, of course, there’s a specific focus on Meta’s ad tools, but it could provide you with some additional guidance on how to maximize your campaigns across Facebook and Instagram. The advice comes directly from Meta’s own experts, so there’s an extra weight there too. There are also a couple of handy notes on the latest trends, which could provide additional guidance for your strategy.
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