Meta recently announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help improve advertising performance across Meta’s platforms. The Performance 5, which Meta initially outlined last year, was established based on the analysis of 20,000 campaigns to identify the key elements that drive optimal success.
Peak Performance
Now, based on this framework, Meta’s new webinar series will explore how, exactly, each element can be applied in your marketing process. The first webinar is scheduled to be held on April 26th, which is next week, and is designed to dig into the Conversions API and the role it can play in your strategic planning.
According to Meta:
“The Conversions API is a Meta business tool that creates a direct connection between a business’ marketing data and Meta, by sharing information between the business website and Meta servers. Together with the Meta Pixel, a line of code that helps to show a business the actions customers take on their website, advertisers have seen better campaign outcomes. We found that advertisers with the Meta Pixel who set up the Conversions API saw on average a 13% cost per action improvement.”
The webinar will provide practical insight into how to implement and utilize Conversions API data, which could give you some new ideas for your Facebook and Instagram campaigns.
Meta is set to follow this with separate webinars on the remaining four elements – account simplification, targeting, mobile-friendly video, and ad testing. Meta says that the webinars will also include insights on how to increase campaign performance, develop a measurement strategy, and make the best creative for higher-performing campaigns.
The Wrap
Since details on the remaining elements have yet to be shared, we don’t have much in terms of expectations on those just yet, but if this first one is anything to go by, then the following webinars are sure to be chock-full of insight and helpful information, too. It’s nothing stellar, but it’s definitely worth tuning into and ensuring that all your bases are covered.
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