Ever since Apple announced its iOS14 update, the entire digital marketing industry buzzed about how its new App Tracking Transparency (ATT) framework could significantly impact the performance of businesses that heavily relied on online advertising as well as the platforms that host such services. In particular, Facebook is among those who really feel the impact […]

Facebook has recently announced that it plans to release a series of new tools to help businesses better connect with potential customers. Especially for those who have been on the platform longer, this was one of the more highly anticipated updates, seeing as how the majority of those who choose Facebook to be their marketing […]