LinkedIn has just launched a new promotional campaign that aims to highlight the importance of diversity in the workplace, as well as in providing additional ways for people to better express themselves in their professional lives. Based on the short video featured in their campaign overview, the main focus seems to be on gender pronouns, which LinkedIn […]
Upholding a ‘professional’ image can, at times, appear as ‘boring’ to those belonging to Gen Z. Based on data and statistics, Gen Z is set to become the largest and most influential demographic. With that in mind, a little tweak regarding your social posting and marketing approach might be needed, because while basic marketing principles […]
At 1.4 billion citizens and counting, India is becoming a key focus, if it’s not already, for almost every social platform. It’s fast rate of population growth and rapid adoption of technology have made India the leading region, in terms of total users, for Facebook, Instagram, Snapchat, and Clubhouse. Though not yet on the top list, LinkedIn […]
It’s good news for LinkedIn enthusiasts because ‘Creator Mode’ is getting a much-deserved boost. LinkedIn Live Access is being added to those who have Creator Mode enabled, as well as a new newsletter option that helps creators stay in touch with their audience. ‘Creator Mode’ Activated Starting off with LinkedIn Live, the new feature was once only […]
LinkedIn is looking to expand its Services Marketplace so as to facilitate more opportunities for freelancers. The marketplace itself is built upon its ‘Services’ listings for profiles and is specifically designed to enable more streamlined connection between brands and freelancers. LinkedIn launched the Services Marketplace beta back in February of this year. Since then, it has grown to about 2 […]
It’s all about growth recently. Facebook experienced growth amidst a wave of controversies. Twitter had a slight increase in their numbers. TikTok grows by the day. Of course, LinkedIn won’t let these other platforms hog all the glory. As reported by parent company Microsoft, LinkedIn continues to see ‘record levels’ of engagement. In Q3, user sessions […]
Not even LinkedIn, the world’s largest professional network, seems to be a match for the might of the CCP. As the Chinese government continues to increase pressure on internet companies, LinkedIn, perhaps one of the few large US tech firms still operating in the country, announced that it will be shutting down its local operations amidst a […]
Everybody seems to be jumping in on the idea of being “inclusive”. Over the past few years, more and more have been focusing on transforming their practices and processes to exhibit more inclusion, changing the way brands communicate and how the whole marketing and advertising fields work in general. It’s an important consideration and, taking […]
When we talk of B2B transactions, social media integration is often among the last items on the list, primarily because social media is more a B2C element. More on these acronyms later. As the world continues to transition towards digital, most, if not all, businesses will have to eventually establish an online foothold — one […]
For those of you who enjoy a good, long read, LinkedIn has recently published its 2021 B2B Thought Leadership Impact Study. The study highlights key areas affecting the modern content landscape. In short, it shows the good, the bad, and the ugly when it comes to the current state of content creation and provides insight as […]
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