LinkedIn just published its latest Transparency Report, covering the period between January and June 2021, outlining all the content and account violations it detected and took action against within the period. It also included other accountability elements, such as government requests for information and more. LinkedIn’s Transparency Report highlights key usage trends, particularly about in-app topic […]

Not all new year’s mean a new start. For LinkedIn, despite having already dished out several new updates, 2022 also meant the end for some things, primarily with its ‘Lite’ app. LinkedIn announced that it’ll be shutting down LinkedIn Lite, possibly removing the last vestiges of LinkedIn’s presence in regions that have more stringent connectivity and […]

LinkedIn has so far reached milestone after milestone during these first few weeks into 2022. As per parent company Microsoft’s latest performance update, LinkedIn continues to see ‘record engagement’, with the platform posting strong results for yet another quarter. Overall revenue went up by 36%, driven by increased demand for LinkedIn ads, along with a resurgence […]

LinkedIn has just launched a new promotional campaign that focuses on changing the work environment, specifically with how people are looking to adjust to the ‘New Normal’ in their respective careers. You can check out the official campaign video here. Based on what we can see in the video, the new campaign examines the evolving shifts with regards […]

LinkedIn has several ad options to choose from, but which one is the best for your brand? Using the power of polls, Social Media Today wanted to get some insights as to what audiences believed is the best ad option for delivering the best results for their business. Taking from a small sample of 410 respondents, the immediate […]

There’s good news for those who are looking to maximize their marketing on LinkedIn this 2022. Today, the world’s largest professional network just added three new courses to its LinkedIn Marketing Labs education hub, covering key elements of building an optimal LinkedIn presence, while also teaching how one can fully utilize its various ad and promotion tools. Q1 Course […]

While most of us would want to think that the pandemic is on its way out, the reality is that it continues to disrupt live events and normal living, forcing entire industry groups to seek alternative ways to build networks and connections. In particular, LinkedIn has seen a rather significant rise in live events that […]

LinkedIn may be the biggest professional network in existence, but that doesn’t mean it’s excluded from incognito functions. That’s right, even the biggest pro network in the world can grant its users anonymity, should they decide so. Whether for personal reasons or as a business strategy/approach, staying anonymous on big social media platforms does have […]

LinkedIn has just launched a new promotional campaign that aims to highlight the importance of diversity in the workplace, as well as in providing additional ways for people to better express themselves in their professional lives. Based on the short video featured in their campaign overview, the main focus seems to be on gender pronouns, which LinkedIn […]

Upholding a ‘professional’ image can, at times, appear as ‘boring’ to those belonging to Gen Z. Based on data and statistics, Gen Z is set to become the largest and most influential demographic. With that in mind, a little tweak regarding your social posting and marketing approach might be needed, because while basic marketing principles […]