This month will mark LinkedIn’s 20th birthday, with the world’s largest professional social network originally launching back in May of 2003. LinkedIn is the oldest remaining Social Media platform, even pipping MySpace (which still technically exists) by a few months, with the platform’s steady focus on building a space for professional communications helping it to […]

It seems that LinkedIn doesn’t plan on stopping at adding AI-generated profile summaries and job descriptions, with the world’s largest professional social network now also experimenting with generative AI feed posts, via suggestions within the post composer. Link Prompts As seen in this example shared by app researcher Nima Owji, LinkedIn’s in-development AI update assistant […]

LinkedIn has launched a new video series as part of its broader focus on original content, which will highlight a range of people who’ve dealt with significant setbacks in their careers and have still been able to achieve success. So, in short, LinkedIn’s launching a new video series that showcases ‘Snow White’ (underdog, etc.) stories. […]

This could be a handy update for creators looking to build a business around their personal brand. LinkedIn’s rolling out a new option for LinkedIn Premium subscribers that’ll enable users to add a custom CTA button to their profile, which will then direct profile visitors to a specified URL from your LinkedIn presence.  To Action! […]

LinkedIn has recently published its latest ‘Brand to Buyer’ technology marketing report, which looks at how tech brands are researching new purchases, and the factors that hold the biggest influence within their process. The report incorporates responses from over 2,000 tech decision-makers, and 2,100 marketers, providing valuable insights into evolving mindsets and trends within the […]

LinkedIn has recently shared a new technical overview of its efforts to combat viral spam, which also provides some interesting notes on how its Feed algorithm works, and how content gains traction in the app. It could help in your strategic planning – or at the least, it’ll help you understand the factors that weigh […]

LinkedIn’s looking to help businesses further showcase their alignment with causes (advocacy, movements, etc.), with the expansion of its Company Commitment feature – a feature it originally launched back in September. LinkedIn’s Commitments element enables brands to showcase the most important values on their Company Page. Expanding Commitment LinkedIn says that it has been beneficial […]

Verification has become a key focus for almost all social platforms, amid rising concerns around identity theft, along with increasingly realistic-looking AI bot profiles, which can dupe unsuspecting users. Now, LinkedIn is also looking to add more identity features, providing more ways for people to prove that they are who they say they are, including […]

It looks like LinkedIn has a few tricks up its sleeves, too. Well, more like treats, rather than tricks. LinkedIn has announced some new updates to its Audience Networks ads, which will make it easier to connect with LinkedIn users outside of its main app. LinkedIn’s Audience Networks enables you to expand your campaigns to […]

As it has been on all platforms for some time now, video now also sees the highest engagement rates on LinkedIn, which makes it even more of an important consideration for marketers looking to maximize their on-platform messaging. On that note, what, specifically, works in LinkedIn video promotions? Stepping Up A team from VidMob sought […]