Google’s adding a new option to help users support Asian-owned businesses, with a new ‘Asian-owned’ attribute available in Google My Business profiles. Check out Google’s announcement video. As seen in the video, the new ‘Asian-owned’ attribute adds a badge to the business display in both Search and Maps, which could help guide users that are looking to […]
It has been mentioned before, but we’ll say it again for good measure – cookie tracking will never be the same. Marketers will need to ensure that they’re updating their approach to digital tagging if they want to track performance as best as they can through the latest tools and processes. To this end, Google has continued […]
Here’s a seemingly significant, yet largely buried element within Google’s TAG Bulletin reports, which provides an overview of all of the coordinated influence operations that its team has detected and shut down over time. As reported back in May, during Google’s Q1 TAG Bulletin, Google removed more than 31,000 YouTube channels linked to Chinese-based influence operations between […]
This could help Pinterest marketers maximize their performance over the coming holiday season. Pinterest has officially launched real-time analytics elements within Pin analytics on mobile, which will provide more data on how your Pins are exactly performing at any given time. Given the latent nature of analytics, introducing a different ‘variant’ of analytics that reacts in real-time […]
Christmas is but 152 days away! After two years of COVID disruptions, people are increasingly keen to celebrate a more normal holiday season, which could present significant opportunities for marketers. But that has always been the case leading into the holidays, right? Many businesses need this. These same disruptions have reduced incomes across the board, […]
Want to develop new creative assets for your ad campaigns? Then you’re in luck! Today, Google has announced that its Ads Creative Studio tool is now available to all businesses! The tool is set to provide a streamlined way to construct new ad content from your existing assets. Check out this trailer. Initially launched in beta mode last year, Google’s […]
As it continues to expand its ad offerings to maximize its business opportunities, Pinterest has recently announced that Pin Ads will now be made available to all businesses in Argentina, Colombia, and Chile. As per Pinterest: “Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia, and […]
Pinterest is moving to give its staff more lifestyle flexibility through the expansion of its ‘PinFlex’ employee incentive program. As of July 1st, Pinterest will now allow full-time employees to spend up to three months working outside of their country of employment, over a rolling 12-month period. As Pinterest puts it: “We listened to feedback shared […]
This week is International Small Business Week. Marking the event, Google announced a range of new SMB support tools and offers to help smaller organizations maximize their opportunities to stand out and attract more customers online. Googling A Hand First off, Google is offering exclusive discounts on a range of digital tools designed to help SMBs operate more efficiently, […]
Remember when clubhouses were all the rage back when they were commonly up trees? Yeah, those were the days. There was a time when Clubhouse was the Thing in social media circles – people would do anything to get invited to the app, with some even buying invites that sold for hundreds on eBay. Well, those days are […]
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