The future is upon us. Google has just announced that it’s making data-driven attribution the default attribution model for all new conversion events on Google Ads. What this means is that we can say goodbye to last-click attribution and say hello to what will eventually be the standard attribution process of the new age. Here’s […]
YouTube’s at it again in its never-ending campaign to continuously find new ways to help its creators grow their audience. To kick things off, Creator Insider released a quick overview of the new launches that creators should definitely look out for. The updates center around providing more analytics on return viewers and how new insights acquired from them […]
Messaging has always been a core component when it comes to communication. As online interactions become more transcendent, more and more options for messaging are incorporated into business, educational, and even legal practice. While this opens up a plethora of opportunities to reach new milestones, it also increases the probability of harmful exchanges. If somebody […]
TikTok is very hot right now. In a bid to keep its momentum going, it has decided to push toward more monetization opportunities. As a fairly new player on the scene, it’s a wise move for the platform to decide to lean into eCommerce early. With a fresh platform still capable of absorbing big changes, […]
It’s the Christmas season, and you know what that means – almost time for that end-of-year shopping bonanza! With less than 90 days to go before ‘Ol Saint Nick visits, it’s the perfect time for business owners and entrepreneurs to duly adjust their strategies to be in line with the behavioral changes expected to come […]
For those of you who enjoy a good, long read, LinkedIn has recently published its 2021 B2B Thought Leadership Impact Study. The study highlights key areas affecting the modern content landscape. In short, it shows the good, the bad, and the ugly when it comes to the current state of content creation and provides insight as […]
Youtubers and content creators everywhere are probably shouting for joy after Youtube announces that it’ll be expanding “Super Chat” and “Super Stickers” into more regions. That’s right, Super Chat and Super Stickers are being made available to more locations around the world, improving the accessibility and profitability of streamers. If you are in Malaysia, Kenya, […]
By now, it may have already occurred to you that TikTok is very popular. The platform is so trendy that even the most trivial of content is highly engaging and has the potential to achieve extreme virality. One of TikTok’s most distinguished strong points, which happens to be the creation and sharing of highly personalized […]
Those in the know have definitely heard of Clubhouse. No, it’s not a popular bar or a famous sandwich; it’s a recently released social app on iOS that had recently decided to lift its invite-only restriction when it comes to joining the platform. In an attempt to further re-engage users, the platform has decided to […]
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