Want to develop new creative assets for your ad campaigns? Then you’re in luck! Today, Google has announced that its Ads Creative Studio tool is now available to all businesses! The tool is set to provide a streamlined way to construct new ad content from your existing assets. Check out this trailer.

Initially launched in beta mode last year, Google’s Ads Creative Studio allows advertisers to create multiple versions of a single display or video ad. As per Google:

“[The ads] can be customized for different audiences, locations, languages, or contexts. Simply tell us what element of the ad creative – like a product image, superimposed text, or sound – you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.”

Open The Gates

The system will put together customized versions of your ads, based on your uploaded assets. This could help save time and costs when it comes to ad production and related manpower, which businesses would surely be thrilled about. Meanwhile, add-on elements can be utilized for varying use:

“For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes. Then, you can create and share a preview that shows every video, along with the rules that apply to that video, with anyone who needs to review it.”

The app will provide these new ads in different formats, including a vertically-aligned video presentation, which you can then export for use in your campaigns. Lucky too, since vertical content formats are all the rage right now, no thanks to TikTok’s influence. A new update also enables users to export images from Ads Creative Studio to the Google Ads Asset Library of any linked account, providing more capacity to use these elements in more campaigns.

The Wrap

It’s a handy-looking tool, with a range of options and functions for building your ads and campaigns. At the same time, the capacity to quickly formulate alternative elements could also significantly help your promotions. Don’t get us wrong, the Ads Creative Studio was already available before, this announcement merely highlighted the fact that Google is now opening the tool up to all businesses. If anything, any updates would have strictly to do with the tool itself, often coming in the form of patches and add-ons. Want to see what the tool will evolve into? Stick around to find out then.

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Sources 

https://bit.ly/3AVd6rs