Could this be the X-factor that Meta has been long searching for that brings VR into the mainstream? Especially for Oculus OGs and VR enthusiasts, Meta has recently previewed its new Quest 3 VR headsets, which will be available in stores this Fall, with a 128GB version starting at $499.99. New Quest Accepted As outlined […]
Time flies so fast – it’s already half of the year! What that means is that it’s time to start planning your holiday campaigns to ensure that you have everything set and ready to maximize your sales results this coming holiday season. True, while there are still roughly 6 months left before the most festive […]
It’s banning left and right in the US. Seriously, why can’t they push the same to change stipulations under the 2nd amendment? Anyhow, California is possibly in hot water with Meta since it’s considering a new ‘Journalism Preservation Act’, which would essentially force Meta to pay for news content that users share on Facebook. Meta […]
TikTok is taking pride in celebrating Pride Month, with the app introducing a range of in-app and physical activations that will highlight LGBTQ creators and their work. We believe that even before the pandemic, hybrid interactions (i.e. in-app/live) have been a thing, with the whole ‘new normal’ having greatly exacerbated the idea, but for good […]
Looking to improve your understanding of AR and how to build your own AR experiences for yourself and your business? Honestly, you should be if you don’t already. On that note, this should help – today, Snapchat has launched a new Snap AR Learning Hub, which will provide a new way to learn the fundamentals […]
LinkedIn is probably on some publishing crack – recently, LinkedIn has published another new overview of emerging software-as-a-service (SaaS) market trends, which looks at how SaaS providers can maximize their marketing performance, despite the broader market downturn which could see reduced customer acquisition results. Feeling SaaS(sy) As LinkedIn notes, despite the broader economic downturn, investments […]
Despite lackluster initial reactions, Snapchat has added another element to its ‘My AI’ chatbot experience, allowing the bot to now respond to visual queries, along with a couple of in-app text prompts. Now, when you send My AI a snap in the chat thread, it’ll respond with a related reply. Aaaand… Cue! As per Snapchat: […]
Are you looking to try a couple of new approaches when it comes to Instagram marketing? This should help – Instagram’s team has published an updated overview of the different ad formats available in the app, along with notes on when and why to use each, and some formatting pointers. Format According to… If anything, […]
Are you going to attend the Cannes this year for the annual ad industry gathering? And here we thought that Cannes was only for the film festival. Guess you do learn something new every day, huh? For those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation […]
Meta has recently published a new study that looks at the short and long-term effectiveness of Meta ad campaigns, with a specific focus on the impact of its video formats, including Reels. Given its history, by now, this simply adds to Meta’s extensive library of in-house material and references which, for the most part, is […]
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