Looking to improve your understanding of AR and how to build your own AR experiences for yourself and your business? Honestly, you should be if you don’t already. On that note, this should help – today, Snapchat has launched a new Snap AR Learning Hub, which will provide a new way to learn the fundamentals of AR creation and how to apply them in Snap’s Lens Studio tools.
Learning With Excitement
As seen in official examples, the new AR education experience will take you through all of the core AR element creation, which could be your first step in a new creation journey. As per Snap:
“The Snap AR Learning Hub is a new way to learn about the augmented reality field and gain the skills for a career in AR. For beginners who want to learn the foundations of creating AR in Lens Studio, we’re offering a new set of courses with more than a dozen free lessons. The Learning Hub also includes tutorials, live streams, and documentation to help intermediate and advanced creators.”
AR is set to become a far more significant consideration in digital marketing, with Meta and Apple both developing their own variations of AR wearables that are set to be made available to consumers in the next few years.
That timeline has been slightly pushed out because of tougher economic conditions, which has forced all big tech companies to reassess their projects. However, they’re still on the cards, while Snap continues to develop its own AR-enabled Spectacles, which could see a release sometime in the future. The broader industry view is that the Metaverse will eventually become the key management platform for almost every kind of digital interaction, which, at least from Meta’s perspective, will be largely aligned around VR and fully immersive headsets. However, AR could be just as, if not more, transformative, with people eventually able to overlay digital information on their real-world view, via fashionable enough glasses, potentially facilitating even more use cases than the VR environment.
The Wrap
Both technologies will likely be intertwined, but AR could have huge potential for more engaging, immersive promotions, while also providing new Try On capacity, games, entertainment, etc. As such, understanding the fundamentals of AR could be hugely valuable, and this new course could be a first step towards more advanced promotions for your business.
You can learn more about Snapchat’s AR Learning Hub here, while you can also check out some of the latest, most innovative Snapchat AR Lenses here.
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