Hosts in the making, we have some good news for all of you! YouTube is taking its next steps into podcasting, with a new test of the capacity to upload and manage podcasts within YouTube Studio. According to YouTube: “To make it easier for creators to distribute their podcasts on YouTube, we’re running an experiment […]
With generative AI being integrated into search engines, one of the key questions that marketers have is what will that means for SEO, and how search ads may or may not work in the future. Microsoft, which is in early testing of its new Bing chatbot experience, has provided some early pointers on this, explaining […]
Meta’s Metaverse costs just keep on racking up, forcing it to consider new types of income, with CEO Mark Zuckerberg today announcing that the company’s launching a test of a paid verification program. As Meta explains: “To help up-and-coming creators grow their presence and build community faster, we’ll begin testing a new offering called Meta […]
Twitter continues to ‘evolve’ in ways no one could have predicted. Then again, most of this change is bad. Nevertheless, they’re happening. Perhaps there’s an angle that we’re missing? Or it could be that we have not just accepted the fact that the Twitter of old is utterly gone. The latest that we have from […]
How do you gain attention effectively on videos? On this week’s episode of the Social Genius podcast, there is another incredible speaker from The Taste Of Social Con Virtual Event. He shares great ideas for creating content, how to develop hooks, and how to simply solve problems for your followers. Tune in! ——————————————————————————————————————- Episode Highlights: […]
SKEPTICISM can be used for GOOD. When you’re a Skeptic, you have to SEE stuff before you BELIEVE them. Depending on your field, that can actually be a good thing, but not everyone will agree. When it comes to analysis, you do have to see what Works and what doesn’t. Optimization only comes AFTER thorough analyses, because you can’t improve on something you know nothing about, […]
One of the oldest in the bunch, Facebook this year doesn’t look to be much different than the years prior. With such a generalistic model, one could argue that Facebook is actually more flexible than it is static. It doesn’t take much to make it big on Facebook, but it does require a lot of […]
Snap recently held its 2023 Investor Day, with the headliner being that Snapchat now has 750 million monthly active users, a big jump from its already impressive 600 million just April of last year. Snap more regularly posts daily active user counts within its quarterly updates, where it currently sits at around 375 million mDAU. […]
Here we go, here’s another quirky experiment by TikTok – it’s trying out another way to maximize engagement in the app with a new TikTok Live trivia series that will give users a chance to win money in the app. So, an actual, money-rewarding gimmick on the world’s most popular social platform? Sure! It’s honestly […]
Instagram might be closing the curtains (for now) on live shopping, but new doors are opening, with the platform recently rolling out a new feature called ‘Instagram Channels’, which is essentially an in-app group messaging function where you can stay up to date on specific topics, brands, people, etc. Okay, so, Instagram has replicated elements […]
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