How do you gain attention effectively on videos? On this week’s episode of the Social Genius podcast, there is another incredible speaker from The Taste Of Social Con Virtual Event. He shares great ideas for creating content, how to develop hooks, and how to simply solve problems for your followers. Tune in!

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Episode Highlights:

  • Who is Zachary Foust?

  • What is Zachs focus on Social Media this 2023? 

  • Zachary reviews some systems around content.

  • Facebook consistently getting more organic reach.

  • What about YouTube Shorts? 

  • How can you not have an entire staff to create a bunch of content?

  • “A lot of people want to hear about homes”, – Zach.

  • Why do videos go viral? 

  • Zach says the first thing he is looking at the hook.

  • Where is your competition?

  • Examples of people who are doing a good job using trends.

  • Put yourself at your highest and best use.

  • What makes up a good hook in general.

  • How do you consistently stay on Social w/o getting sucked in?

  • Do you find priority in making time for content? 

  • Study YouTube trends because that is the driver on video 

  • Zach adds advice for a hook structure.

  • Zach talks about the psychology behind numbers.

  • Exactly What To Say” recommended book to read. 

  • Zach reviews Frame Rate and how he uses it.

  • What is the main point of the post?

  • Know the consumer’s intention.

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Tweetable Quotes:

“For myself…I want to put myself in places where it is my highest and best use.” -Zach

“I put a lot of bread into the basket of Facebook (Meta) and Google mainly because

they have their hands in multiple pots.” -Zach

“We overdo it in our brain but take the opportunity to schedule in 3 things: creation,  

  editing, and learning.”  -Zach

“Why are videos going viral? Because I am talking about subjects that have viral 

attention. I don’t have to be viral, I just have to bring the message in a viral way.” -Zach

“Stop saying your name, stop introducing your channel, get rid of your intro logo, all of 

It…”- Zach

“That is all Social Media platforms are…attention grabbing mechanisms…you have to 

play the game.” -Zach

“The proof is in the pudding. We can go scroll thousands of realtors and say let me 

take a look at your account..and their accounts are dead, they are graveyards.” -Jeff

“Giving a clear expectation is a good start to a hook.” -Zach

“The same people who don’t have time for it have time for a lot of other distractions.” 

-Zach

“Two seconds or less- you have to have a shift.” -Zach

“You’re there on Social Media as a short burst to be top of mind.” -Zach 

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Resources Mentioned:

Business Video School

https://www.bizvideoschool.com/

Zachary Foust:

Facebook:

https://www.facebook.com/profile.php?id=100009690497109 

Instagram:

https://www.instagram.com/zachary.loft/ 

LinkedIn:

https://www.linkedin.com/in/zachary-foust-loft/ 

TikTok:

https://www.TikTok.com/@zacharyloft?

YouTube:

https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg 

Twitter:

https://twitter.com/ZacharyLoft 

Website:

https://linktr.ee/zacharyloft 

Spotify:

https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=

LET’S STAY CONNECTED

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Jeff Pfitzer

https://www.facebook.com/jeff.pfitzer 

https://www.instagram.com/jeffpfitzer/ 

https://www.youtube.com/c/JeffPfitzerbranding/videos 

https://www.tiktok.com/@jeffpfitzer?l 

https://twitter.com/jeffpfitzer 

https://www.linkedin.com/in/jeff-pfitzer-12064a1b 

Tristan Ahumada

https://www.instagram.com/tristan.ahumada/ 

https://www.youtube.com/@TristanAhumada 

https://www.tiktok.com/@tristan.ahumada 

https://twitter.com/TristanAhumada1 

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Lab Coats Agents:

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https://www.instagram.com/labcoatagents/