Meta Adds Audience Targeting for its Apps

Here’s something Meta’s giving as a gift for social media managers. Okay, maybe take that a bit theoretically, but Meta’s currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. Based on an image shared by media buyer Corey Henke, now, you can apparently target your ads to […]

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Meta: Stop The Presses!

Meta has gone on a free-curve loop ever since it changed names back in 2021; even more so than its various transformations since it began, as Facebook, in 2004. On its current run, Meta’s further leaning towards AI-based content recommendations to keep users engaged in its apps. That’s all right and all, albeit being a […]

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Google Launches New Search Support Prompts

AI technology is advancing, and pretty soon, we’ll have robotic servants to do our bidding. While we’re not quite there yet, AI and machine learning processes are improving, changing the way we use various apps thanks to a plethora of recommendations and suggestions. On that note, Google has recently announced a new search update that […]

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Meta’s Oversight Board Against The Companies Celeb Code

Now here’s a really good example of how infighting can actually lead to something better. So, get this – Meta’s own Oversight Board essentially roasted the company due to how it has a ‘separate’ moderation system for high-profile users, which can sometimes see violative content from celebrities and politicians strung up on the platform for […]

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Extra YouTube Content Add-Ons

And just when you thought that YouTube was done dropping major updates for the year, it drops a major update. And this one could be particularly significant – you know how Shorts dynamically changed throughout the year, right? Well, YouTube’s not done tweaking it up. As part of a recent batch of add-ons for creators, […]

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New Snap Lens for Lens Fest 2022

Snap held its annual Lens Fest event on December 6, where it dropped some news and fresh insights into its latest AR advances and how it plans to align with the next big shift. It’s a ‘Fest’ after all, so no culminating event would be complete without some industry notes and usage stats, which Snap […]

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Instagram Trend Predictions 2023

Gen Z is no doubt the next biggest market focus, with younger users gradually making up more of the global consumer base, defining and establishing new kinds of products and consumption trends. With that in mind, Instagram was quick to come to the party and recently published its 2023 Trends Report, which aims to highlight […]

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LinkedIn’s New Audience Analytics Tools

Really though, who doesn’t enjoy more LinkedIn tools, right? LinkedIn has established itself as the top professional social network, proving to be a pivotal platform for those looking to advance their careers beyond the opportunities found in traditional methods. LinkedIn’s ever-growing suite of tools and processes really expands a professional’s horizons, which it further adds […]

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Snap x Adidas is Happening!

How would Snapchat fit into the whole Metaverse shift? Will it still remain a distinguished space in AR and VR after the Metaverse does get established? Most likely. Snapchat was able to make a name for itself as a place for personal expression way before the Metaverse was even conceptualized. Expressions and avatar personalization are […]

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The TikTok Top of 2022

TikTok is just 2 years old, right? Well, wrong. TikTok, which might surprise you, is actually around 6 years old already. The reason we said that is because TikTok just released its 5th annual ‘Year on TikTok’ report, providing us all with an overview of all the creators, moments, and trends that got the most […]

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