Here’s something Meta’s giving as a gift for social media managers. Okay, maybe take that a bit theoretically, but Meta’s currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. Based on an image shared by media buyer Corey Henke, now, you can apparently target your ads to those who follow your Instagram account within your campaign setup, giving you a whole new audience to consider within your promotions.
New Targets Acquired
While it might not sound like much, it also probably sounds like something that has been available for a while now, yes? Well, no.
Meta Ads Expert Jon Loomer notes that up until now, you’ve been able to create a custom audience of your Facebook followers, but not necessarily for your Instagram ones. That has made it virtually impossible to specifically follow your Instagram followers, which are generally much different from their Facebook followers.
Ad targeting has always played an important role in the overall success of your campaigns and promotions, indirectly being the core component of your engagement approach. The thing is, as desirable as it may be, ad targeting is far from ideal on either Facebook or Instagram, but there are certain advantages to ad targeting on one platform over the other. With this new update, Meta hopes to lessen that gap, even if by just a bit, by improving the targeting process on both its platforms in the hopes of improving its overall engagement levels and revenue appeal.
So, now, you can use this as an ad targeting option to reach those who’ve shown interest in your products on Instagram with your products and promotions, too. Meanwhile, you can also use it as a source for a lookalike audience.
The Wrap
It’s a relatively simple update, but there’s certainly a range of options here that should prove highly useful for many marketers. Regular users looking to build their own brands on Instagram could also benefit, simply by having more options to better streamline their efforts. It may not be something revolutionary, but, as Meta has proven time and again across its many apps, updates don’t need to create their own wheels to come out on top, or at least be near it; reinventing the wheel and refining previously crude and unoptimized processes is a more cost-effective way to improve operations.
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