TikTok has a new pitch for its marketing spend, and it’s called ‘CommunityTok’. The new initiative is TikTok’s latest push to underline its capacity to promote and facilitate community engagement around specific niches and topics. TikTok is apparently aware of its strengths and is using it well to its advantage. Check out this preview video for a little […]

TikTok too is getting in on the whole user safety thing. As such, TikTok has conducted a new study that takes a look at the proliferation of dangerous trends and challenges, with the intent of better understanding why young people choose to engage in such . TikTok decided for this new push so that it can also […]

What works on TikTok? What content elements should you focus on to make it big on TikTok? What does an effective TikTok approach look like? All in all, the best answer really seems to be ‘organic content’. It has been observed that TikTok users better respond to ads and campaigns that align or relate to […]

Disney fans on TikTok will absolutely go nuts about this most recent announcement; it’s both cool and reather timely, and showcases a brilliant example of corporate trolling as TikTok claps back at competitors. TikTok and Disney have got a new partnership and it’ll allow TikTok users to choose from a range of iconic and timeless Disney character […]

TikTok’s efforts to continuously improve are simply commendable. Just last week they launched a new ‘Creative Exchange’ platform, enabling better and more collaborative brand campaigns; and now they’re launching a new digital magazine to help further maximize your approach to TikTok marketing. TikTok will be releasing a new content series titled ‘The Roundup’ in order to showcase some of […]

Just this year, TikTok had already reached a billion users. The milestone was significant in that it solidified TikTok’s popularity and influence as a potentially major platform; gaining exponential growth within just 2 years as opposed to its closest competitors. Despite ongoing challenges with regulatory concerns, as well as increasing pressure from its rival platforms, TikTok […]

TikTok has once again published new material, this time in the form of a unique report that takes a look at how families connect via TikTok clips. At this point, TikTok can already petition to be a research center with all the references it’s producing. Going back, the report also includes records about how the app holds […]

TikTok is adding yet another brand partnership/collaboration option, this time in the form of a new ‘Creative Exchange’ platform. The new option enables brands to pitch a campaign brief, which creators then respond to and, should they choose, even arrange sponsored content deals! TikTok explains: “TikTok Creative Exchange platform gives marketers instant access to a selection […]

TikTok is playing the role of Santa well and has been handing out ‘gifts’ all year-round. TikTok’s latest gift – a new guide for marketers to maximize their holiday campaigns! TikTok has been more than commendable for having been able to publish multiple free downloadable PDF guides, all of which are intended to help you better craft […]

Have you considered adding TikTok to your holiday marketing strategy? If not, then you should. TikTok is one of the fastest-growing video platforms since Vine and has become the place to be for the majority of the youth. Coined by some as the ‘Behavioral Trend HQ’, TikTok is currently a very powerful trend driver and […]