TikTok has a new pitch for its marketing spend, and it’s called ‘CommunityTok’. The new initiative is TikTok’s latest push to underline its capacity to promote and facilitate community engagement around specific niches and topics. TikTok is apparently aware of its strengths and is using it well to its advantage.
Check out this preview video for a little more insight.
As you can see, the video outlines how ‘CommunityTok’ focuses on TikTok’s ability to help drive engagement within niches and specialty-markets. The video also highlights how different brands and businesses can tap into the same process in order to maximize their promotional efforts. With TikTok becoming a bigger part of modern pop-culture, it’s very likely that the same efforts are what will play a big role in better aligning your brands with the latest shifts.
Improving Commerce Potential
TikTok is essentially out to improve its appeal to advertisers by highlighting various sub-networks within its channels that may better align with certain products and services. To that end, this would actually have 2 distinct advantages, the first being that it showcases potential opportunities; and the second is that it may reduce the overarching intimidation factor around creating TikTok content.
Even if you’re not particularly attuned to composing creative TikToks, having your brand better aligning with specific sub-groups may just help you see things from a different perspective. You may find that your approach is slowly drifting its orientation less towards content and more towards connection, and about learning more on how users engage with each subject.
The good news, especially if you caught on early with TikTok, is that general content advice remains practically the same – to connect with the TikTok community, you must speak their language. What it means to ‘speak TikTok’s language’ is to be able to create clips that align with user trends; content that is more ‘personalized’ generates higher engagement.
As TikTok puts it:
“Respect and honor the ways of the CommunityTok to identify which might be a best fit for your brand. Watch and observe what each individual CommunityTok cares about and immerse yourself in the content to understand the way they might uniquely express themselves.”
TikTok also advises brands to listen and actively engage with the focus trends of each community, including popular audio options (sounds and effects), while also looking to collaborate with established creators to maximize their presence and reach. TikTok states that “if done right”, these steps can lead to significant pay-offs.
The Wrap
TikTok continues to rise in popularity and is undoubtedly a trend leader when it comes to engaging younger audiences. Studies are showing that TikTok is now the choice-app of the youth, overtaking Instagram as the platform-to-be-on to be considered ‘cool’. To add, TikTok is also investing more to expand its eCommerce potential, thereby making it more appealing to those looking to monetize and earn from their creativity.
‘CommunityTok’ seems worth tuning in to, seeing as how it can help advertisers get a better sense of the latest key trends. While it may take a bit of time to get the proper jive on TikTok, those that do manage to get things right enjoy the rewards almost instantaneously. If you couldn’t find your way onto the platform previously, then ‘CommunityTok’ might just be your entry key.
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