As a proactive response to its rapid rise to fame, TikTok now looks to help more brands take a leap into TikTok content creation by introducing a new set of step-by-step guides that, in detail, discuss and showcase some of the most common and engaging video types found on the platform. In line with the milestones it […]

Very few start out big and are successful. Most that achieve monumental success often have to travel the long road and start from humble beginnings. Some would consider Small-and-Medium-Businesses (SMBs) as the “hidden” backbone of the economy. In fact, as market research suggests, around 90% of the total business population is represented by SMBs (or […]

TikTok has something new up their sleeve. As part of their ongoing push to incorporate better creator monetization options, they’re currently testing out what they call ‘Tips’. Some users report seeing what looks to be a new ‘Tips’ tab in their TikTok settings. Based on the example posted by Jera Bean (and highlighted by Matt Navarra), certain TikTok creators now […]

Nostalgia is a timeless thing; as we imminently head into the feature, there’s always this longing to somehow “revive” or at least relive the moments and ideas of the past. Such is evident with the millennials and members of Gen-Z being nostalgic about the Tumblr era of fashion and music, something that the current trend […]

TikTok is all about authentic, personalized content. It promotes such a vibe in terms of content-creation among its users, so it’s very satisfying to see that it practices what it preaches. TikTok has launched a new ‘video tips’ series to help marketers better understand some of the app’s key elements. It’s a rather good move for TikTok, […]

There are plentiful factors that go into consideration when gauging the effectiveness of a social media platform. Unfortunately, certain factors or elements, despite being viable indicators, are simply too “qualitative” so as to be able to directly gauge whether a site is truly useful or not. Can you really measure qualities such as authenticity and […]

TikTok has been keen lately in helping people get a better understanding of the key trends that drive conversation and engagement on its platform. Though it’s not obvious at all, TikTok likes (and excels even) at making “lists”. TikTok has announced that it’s releasing its inaugural ‘Discovery List’, which is essentially a compendium highlighting the […]

With 1 billion users and counting, TikTok’s popularity and influence grows with each day. With the holiday season just around the corner, marketers and brands are now pondering how they can utilize the platform to maximize their festive gains. While TikTok may still be lacking in terms of total eCommerce integration, especially when compared to the optimized […]

The internet, while full of all sorts of wondrous and beneficial things, is also very “noisy”. As the ever-popular TikTok continues its path of broader monetization, it also can’t help but catch flak and backlash as it journeys on to digital dominance. In response to increasing reports of online hateful acts, TikTok is adding a new […]

TikTok is without a doubt one of the most popular social media platforms in recent times. It’s very trendy and it’s capacity to generate memes is near record-breaking. In-line with its rise in both popularity and usage, TikTok has also sought to gradually expand economically, investing in new eCommerce initiatives and NFT collaborations. Recent developments […]