Snapchat just keeps on leveling up its AR game, continuing to expand the potential and practical value of the option, this time via collaboration with The International Federation of the Red Cross and Red Crescent Societies on a new AR CPR overview, which will help guide people through key lessons in life-saving CPR techniques. The new CPR […]

It’s almost that time of the year again; but isn’t it the same every year for these annual holidays and events? But we digress. On the topic of annual happenings, Snapchat’s taking an interesting approach to Halloween this 2022 by enabling users to not only try on potential Halloween costumes via AR but to also […]

AR use is growing, that much is certain. Snap recently reports that over 250 million of its users – or 72% of its active user base – engage with AR elements in the app every day. As AR tech continues to evolve, so too do the ways in which it can be used for more creative and […]

Snapchat continues to lean into Sports coverage as it looks for ways to expand its reach and resonance. In line with this ongoing goal, Snapchat has recently announced a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. Viva Viva! According to Snap: “Snapchatters […]

Based on research, Snapchat users are happier while using the app, as compared to other social platforms. There are various reasons for this, but Snap says that this is due to its users feeling freer to ‘express their authentic selves’ because they’re generally communicating with their closest connections in the app. But what does this mean […]

Snapchat just announced some new features to enhance in-app engagement, while it’s also now making its web-based platform available to all users, which had previously been a Snapchat+ exclusive. Despite numerous cost-cutting measures, it seems that Snap is now starting to incorporate smaller counter-initiatives to turn its challenging circumstances around. Very Engaging To start, Snap’s adding new […]

Besides the upcoming holiday shopping rush and all those seasonal gatherings and events, Halloween is also just around the corner (10/31). On that note, Snapchat has today provided some new insights into the app’s value for connecting with Halloween shoppers, and boosting Halloween promotions at the right time and in the right way, via its various ad […]

While the Metaverse and Web3 are the top tech trends of the moment, capturing the attention of many of the key proponents in the digital space, AR may actually be a far more significant, practical innovation, with immediate use cases that can provide direct value and enhancement to your daily routines. With AR glasses in […]

While it might have closed the curtains on its Web3-specific team, Snapchat continues to work on related initiatives and has even recently announced a new collaboration with musician J Balvin on its first ever ‘Bitmoji Drop’ of limited edition digital Air Jordan 2 Balvin sneakers. Drop Those Bits!  This new drop will enable Snap users to pick […]

With the US Midterms fast approaching. Snapchat also detailed some of the steps that it’s taking to encourage users to vote or at least register, in preparation for the upcoming polls. Snapchat has proven itself to be a key connector on this front, with its reach to younger audiences helping to raise awareness around civic participation and improving […]