Wait, are platforms toning it down with the whole Web3 push? Earlier this week, Snapchat already announced that it would be cutting more than 1000 jobs, as part of its broader efforts to mitigate losses due to lower-than-anticipated ad spend. To achieve this, Snap means to focus on three specific areas to hone in future development. Snap […]

Snap’s downward spiral continues as the company reportedly set to lay off around 20% of its workforce in an effort to drastically cut costs amid worsening market conditions. As The Verge reports, Snap’s planning to give the boot to more than 1200 full-time roles as part of a major restructuring aimed at getting its business back on track. According […]

Well, this is a surprise. With BeReal continuing to gain recognition and popularity, it was only a matter of time before the bigger players in the space started noticing BeReal’s key value proposition. BeReal’s true value lies in the function it offers and not really in itself as a new, independent app. The fact that it’s […]

Despite probably sharing the same sentiment as most people who stuck with Game of Thrones to the very end, the highly anti-climactic series, at least as touted even by avid supporters, is making a comeback, albeit in a different form. The show’s prequel ‘House of Dragon’ is set to premiere on HBO this weekend. Past traumas aside, it could […]

As it continues to duke it out with steadily worsening economic conditions, Snap is reportedly ceasing production of its Pixy Selfie Drone that it launched just four months prior. Snap’s $230 Pixy Drone is designed to fly a few feet above users to capture both images and videos, with the content then automatically uploaded to their Snap memories. The […]

While Meta continues to toil away on advanced VR interactions, in hopes of ushering the next stage of digital connection, Snapchat is charting its own course in building toward a Metaverse future – a future that may or may not necessarily be owned by Zuck and Co. Besides developing its own AR tools, a field in […]

Privacy is a big thing on Snapchat, especially for its users. Increasingly, the same is slowly spreading to general web users, with the initial novelty of public posting on Social Media wearing off, more people are now seeking more ways to connect without the fear of judgment that comes along with publicly broadcasting your perspective/s. […]

Snapchat just announced some new additions to its Snapchat+ subscription offer, while also sharing some new insights regarding Snapchat+ take-up. In turn, this provides additional perspective on the potential of such options in the broader strategic scheme. Snapchat+, which was launched late in June, allows Snap users to pay $3.99 a month to get access to an array […]

Snapchat just published a new report that highlights its unique reach to younger audiences, which also underlines the platform’s value as a messaging and interaction app, Majority of Snap users seem to primarily rely on the app to keep in touch with close connections, even more so over other key messaging platforms. On Numbers and Distinction For […]

Well, well, what do we have here? It seems Snapchat is giving us one way to boost our ‘average revenue per user’ stats. A month after the launch of its Snapchat+ subscription offer in mostly Western markets, Snap is now making the option available to India – though at a much lower price point compared to its initial push. […]