Besides the upcoming holiday shopping rush and all those seasonal gatherings and events, Halloween is also just around the corner (10/31). On that note, Snapchat has today provided some new insights into the app’s value for connecting with Halloween shoppers, and boosting Halloween promotions at the right time and in the right way, via its various ad tools.
As Snap explains:
“Halloween is one of the holidays when people share on Snapchat more than ever. With more in-person events this year, your brand can become the ultimate companion at every single shopping and celebration turn with a multi-format strategy on Snapchat.”
Spooky-sights
As with anything Snapchat-related, the key focus here is AR, with Snap’s visual effects tools providing a great companion for your campaigns. On that front, you should also check out Snapchat’s most recent AR market overview, which includes a heap of valuable trend notes and tips. For more in-depth details about Snap’s full Halloween marketing overview, click here. Here are some of the most stand-out observations:
Apparently, Snap is also a very common place to go if you wish to get inspiration when planning events and promotions. Snap’s latest statistics say that 80% of Snapchatters plan on using the app during Halloween. This isn’t too surprising, given that Snapchat has some of the best and quirkiest effects to make your posts and campaigns more immersive and eye-catching.
Several stats also point to the fact that over half of Snapchatters turn to their friends for inspiration and Halloween planning advice, which is also one of the primary use-cases for the app:
- 40% make a purchase at least a month before.
- 42% do the same at least a week before.
- 18% pan it out only a few days before.
Another important figure to take note of is that 66% of shoppers who use AR are less likely to return their purchase. The main idea that Snapchat wants to impart here is that it’s never too early to plan ahead, ensuring that you make room for its AR tools to create highly immersive and impactful experiences.
The Wrap
It’s a short, simple overview with a lot of handy stats to help you formulate your own Snapchat Halloween tie-in. If ever you require some handy guidelines to build on, then definitely visit Snap’s overview for some key inputs.
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