Looking for ways to boost your LinkedIn reach and maximize your content performance in the app? Of course, you are! We mean, anyone who gives two cents about their LinkedIn performance should.

Amid the shifting landscape at Twitter, many professional Social Media users are looking for an alternative outlet, and LinkedIn, which continues to break records for in-stream engagement, has proven to be quite the valuable alternative, at least for certain communities.

Link to Post

If that’s the case (which it should be), then this infographic could help. Building on research conducted last year by LinkedIn expert Richard van der Blom, the Creativity and Innovation Network has published some new findings about key LinkedIn algorithm recommendations, based on the analysis of 2,000 posts published in the app between February and March of this year.

These notes could prove helpful if you’re looking to build a more effective LinkedIn marketing approach – you can read more LinkedIn tips here. Interestingly, it doesn’t take much to be a ‘regular’ poster on LinkedIn. 1 – 3 posts a week, with a minimum of 18 hours in between each post is great for building familiarity.

In terms of Reach per format, PDF documents have the highest success, with reach estimated to increase between 2.2 to 3.7x. Surprisingly, video (0.8 to 1.5x) lags behind Texts & Images (1.3 to 1.7x), as well as Carousels (1.8 to 2.3x). While on the topic of Hashtags, the most efficient is to use anywhere between 2 to 6 on your posts.

There’s even a section that synthesizes all of the insights included into 6 key recommendations, which are:

  1. Generate engagement within the first 90 minutes.

  2. Don’t mention more than 15 accounts per post.

  3. Max of 10 emojis per post. Not more than 4 per line.

  4. Text should be between 1200 and 1800 characters.

  5. Answer comments within 12 hours.

  6. Don’t change your post during the first 10 minutes after publication.

The Wrap

LinkedIn did a great job at simplifying and summarizing its key findings. The insights and guidelines mentioned in this overview are definitely worth considering, and if they came from LinkedIn itself, then there’s no doubt that these will work for you too, at least to a variable degree. Furthermore, regardless of whether you’re already an established channel or are just starting out, these notes will be of use.