Instagram is keeping up with the feature update masterface, recently shoveling out two new ad options, with Reminder Ads that allow users to opt into alerts ahead of an event, and Ads in Search Results. Both of these new ad types help better connect with users in a discovery mindset. More Ads First up are […]

Hashtags have proven to be important elements when it comes to brand building and digital marketing, although they don’t always succeed. Depending on your content and platform of choice, using and avoiding certain Hashtags will either make or break your efforts. On that note, the last thing you want to do is accidentally use a […]

Instagram is expanding its age verification program to several more regions, as it looks to improve its processes of clarifying and confirming user ages and limiting their exposure in the app. At least in terms of regulating underage browsing, Instagram is doing itself a good service with this update. According to Meta’s Andy Stone: “Starting […]

Who would’ve thought that one of the world’s most ‘cultured’ websites would ever be banned on Instagram? After years of having what can only be called a love-hate relationship with Instagram, Pornhub finally had its account permanently banned last September. Most people would’ve closed the storybook at this point, but for some reason, just over […]

Instagram’s trying out something new to provide more transparency for Reels clips – wait, why does that sound so familiar? Didn’t TikTok do something similar? It might be the word ‘transparency’. Instagram’s looking to add more Reels transparency by listing the location of the profile that created the clip directly on the video itself. Enable […]

Instagram might be closing the curtains (for now) on live shopping, but new doors are opening, with the platform recently rolling out a new feature called ‘Instagram Channels’, which is essentially an in-app group messaging function where you can stay up to date on specific topics, brands, people, etc. Okay, so, Instagram has replicated elements […]

By now, it’s been clearly established that live shopping is a big thing in Asian markets, representing a key hope for revenue growth for more Western-aligned social apps. However, while it has been a hit in the East, it’s yet to reach even a fraction of that momentum in the West. Don’t misconstrue it – […]

Instagram’s trying something new when it comes to the whole ‘tugging on your heartstrings’ nostalgia approach. Basically, the Gram’s trying out a new way to prompt users to re-share their old posts, with a ‘Memory’ Story prompt now showing up in some users’ Feeds. An example shared by Jack Horwood shows Instagram testing a ‘Memory’ […]

After testing the option back in November, Instagram has recently announced that all eligible Reels creators in the US will now be able to accept virtual gifts from their fans via a new button that’ll show up on their clips. Instagram upping their “virtual gifting” game? Well, that’s interesting, considering that such a monetary format […]

The original founders of Instagram, Kevin Systrom and Mike Krieger are launching a new social app. The new app’s focus will supposedly be more on content than social elements. At least during its initial phases. Dubbed ‘Artifact’, which is a combination of the words ‘articles, facts, and artificial intelligence’, this new app was designed to […]