Sometimes, less is more, and retirement can mean new opportunities. IG chief Adam Mosseri has signaled that big changes are coming to the platform in the following weeks. Opting for a more streamlined Instagram experience, they’re retiring the separate, long-form IGTV branding and opting for a more general ‘Instagram Video Format.’ As per Instagram’s explanation: “Starting […]

Instagram has decided to add more flair to stories by changing the ‘Close Friends’ designation to ‘Selected People’. While this may seem like a minor update, it allows for a more streamlined stories audience and provides an additional element to your stories creation flow. Presently, the feature is still being tested in Brazil, with no clear date as […]

Waves of controversy seem to find their way to Facebook continuously. It’s a surprise that the platform hasn’t been wiped-out just yet, given the fact that it’s getting battered left, right, and center with tsunamis of leaks and allegations. In the most recent tide of events (yes, we’re not done with the whole surf scheme), […]

Instagram has recently launched its new global branding campaign, “Yours To Make”. The campaign aims to highlight the benefits of community connection, which is one of the platform’s stronger internal mechanisms and showcases the potential of ‘bridge-building’ brands with people or audiences that share the same interests and trends. On one end, it can work, and on […]