After dropping its new ‘Notes’ feature in select regions last month, Instagram is now expanding Notes access, with users in Europe and Japan now also making it to the Notes users roster, able to add Notes within the Direct inbox in the app. Instagram already copied TikTok and BeReal, and now, it seems to be […]

Here’s an interesting digital marketing addition for Instagram – they just added a new ‘Lead Form’ option in your Instagram for Business profile action buttons that aims to provide new ways to generate a direct response from your in-app business presence. You can now select an ‘Add Lead Form’ button on your profile, on top […]

The first few weeks of January have flown by, so we should have access to a few pointers and strategies to make the most of our online efforts this year, particularly with Instagram. Short-form is expected to continue as a major trend this year, so you can bet that Instagram will have many cards ready […]

Instagram purists rejoice! Instagram Chief Adam Mosseri recently announced that the platform had gone a bit too hard with pushing video, and will look to make photos more of a focus again in 2023. Mosseri made the comment as part of his weekly Q&A series that he conducts through his personal stories. As explained by […]

Without going into too much detail, Instagram’s adding a new ‘Quiet Mode’, offering users more ways to control their in-app experience, and introducing some new tools that better enable them to take a break, along with some options to manage the content shown in your recommendations. Keep It Down To start, let’s tackle Instagram’s incoming […]

Seems that Twitter isn’t the only one that’s due for a UI update. Word around the street is that Instagram is also planning to spice up its UI by introducing a few minor tweaks to the app layout, as well as the placement of the function buttons on-screen.  Secret’s Out Based on an image that […]

Instagram certainly had a rather interesting 2022. In what can only be described as an extreme coaster ride of a year, Instagram also managed to hit some new milestones, including reaching a new high for monthly active users (2 billion). The majority of its strategy was mainly copying TikTok, which did improve engagement, but at […]