Instagram is keeping up with the feature update masterface, recently shoveling out two new ad options, with Reminder Ads that allow users to opt into alerts ahead of an event, and Ads in Search Results. Both of these new ad types help better connect with users in a discovery mindset.

More Ads

First up are Reminder Ads – as noted, these will enable users to opt into alerts about specific events in the app. As explained by Instagram:

“Reminder ads, rolling out to all advertisers as an option in feed, help advertisers build awareness, anticipation, and consideration for upcoming moments.”

Once a user opts in via the ad CTA, they’ll then receive three subsequent notifications of that event, with the first coming a day before, then another 15 minutes ahead of the start time, with a final alert as it begins. These notifications will help ensure that you don’t miss out – and while three reminders might sound like much, it’s actually beneficial given how there are quite a number of forgetful people.

Reminders can be set up to three months ahead of time, and once you’ve added a reminder to a post, you can create additional posts with reminders for the same event, without adding new event details. The event time will also be displayed in the local time equivalent. It’s another way for brands to better promote their live events, and encourage engagement, which could be used for in-app events, like live streams, TV shows, and even movie releases! There’s a range of possibilities, and it could be a handy consideration for your events, depending on your Instagram audience.

Instagram is also launching new ads in search results, helping to connect with users based on contextual keywords. That will provide another way to get your promotions in front of users as they go searching for specific content, with the platform also adding ads in Explore last year. This new placement is more specific, with the ads showing up when users tap into a specific post from the search results, which is the next level of discovery in the app.

The Wrap

Twitter announced the same in January, which it had actually already done in the past, before depreciating the option because it wasn’t highly effective. On that note, this seems like an independent Instagram idea, no photocopying here. Either way, they’re here and should provide you with some new considerations for your Instagram ads, along with new ways to reach audiences in the app.

Sources

http://bit.ly/3LP46cO