Have you ever wondered why TikTok is so insistent on punching in-stream shopping, regardless of whether or not it’ll take off in Western markets? This statement from The Information should help provide some context: “Consumers in China last year spent 1.41 trillion yuan, or $US208 billion, buying things on ByteDance’s Douyin video app, the Chinese […]
Every beginning has its end, as they say. Today, one such beginning seems to be reaching the finish line – 3G, the real pioneer behind the modern smartphone’s dominance and legacy, is playing its final encore. Throughout December, Verizon, one of the largest data service providers in the US, has been disconnecting its customers who […]
We don’t need some big-shot name/s telling us that fake news has become rampant on Social Media. This has been an observable fact over the last few years. True enough, British researchers Andrew Chadwick and Cristian Vaccari say that: “in today’s media systems people may be more likely to encounter false and misleading information on […]
TikTok is undeniably the best short-form creation app right now. TikTok’s algorithm has helped make it a viable marketing channel, allowing SMBs and entrepreneurs to advertise their offers to potentially millions of people by virtue of quick clips. With that being said, why then would you bother removing the TikTok watermark? For one thing, a […]
Did you know that chatbots were invented as early as 1966? Throughout history, further bolstered by the wishful ideas perpetuated by fiction and literature (e.g., Sci-Fi), humans have worked on AI development to produce more tools and processes that better emulate human traits and ethics. While the advancement of AI has mainly been directed towards […]
How’s your website copywriting going? Are you looking to improve your current processes? Logically, you should be. If you want to learn some of the cheekiest tricks used by experts in the field, then you’re in the right place. To help with these, a team from Instructional Solutions has shared their website copywriting tips through […]
I can personally relate to this topic. Have you ever used 2-factor authentication or any other advanced password protection on any of your Social Media accounts? Have you ever come across the unfortunate event of being locked out of your accounts because of advanced protection measures? Pretty ironic how, more often than not, what was […]
Ever heard of ‘Royalty-Free’ music? The reason we ask is because brands cannot willy-nilly use commercial music tracks within their Social Media posts without specific permission from either the artist or their overarching management label. Licensed music is always protected by intellectual property (IP) rights and must 1st be allowed for fair-share use, despite their […]
Following the extreme downward spiral of Kanye West’s reputation, which comes off as little surprise considering how he basically championed targeted hate speech, the free speech platform Parler has confirmed that its supposed acquisition by Mr. West has been terminated. Unfortunately for Ye, it seems that he won’t be following in the footsteps of Elon […]
What will marketing look like in 2023? Perhaps the better question to ask is what has marketing looked like all the years before? For all the time that has passed, one primary theme that marketing has always had was ‘Change’. 2023 doesn’t veer away from that, mainly highlighting a sense of ‘adaptation’ for marketing as […]
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