How’s your website copywriting going? Are you looking to improve your current processes? Logically, you should be. If you want to learn some of the cheekiest tricks used by experts in the field, then you’re in the right place. To help with these, a team from Instructional Solutionshas shared their website copywriting tips through a creative infographic.
Copy These!
Of course, we won’t dive into the insights immediately. Actually, we’ll be heading to that part soon, but here are the first few that make the list:
Focus on Planning
Editing is Last
Active Voice
Avoid Jargon
With the formalities out of the way, let’s dive into the meat of the discussion, starting with Audience Knowledge. You have to center your writing to be about the reader; make them your focus.
Focus on Planning
Spend at least 50% of your time planning a business document or email.
Drafting is Easy
20% of your time to come up with a hastily-formulated piece; something that’s at least readable shouldn’t be impossible.
Editing is Last
30% of the time would go to editing. Pruning and refining what you’ve already written shouldn’t take longer than actually writing the piece.
Paragraphs Seven Lines or Less
Eight is already too much at this point.
Make it Easy for Readers to Scan
Make effective use of heading, numbered, and bulleted lists. Emphasize important sections and add a white background to your page layout.
Verbs = Energy
Action words add, well, action. Throw in some punches for your statements.
Don’t Start Sentences with ‘There Is’ or ‘There Are’
Cut out the fluff and get to the main subject and start there.
Active Voice is Better than Passive Voice
Active has always outperformed passive, except maybe in investments. Go with the more dynamic active voice for better engagement.
Avoid Jargon
Avoid using heavily repeated and ‘mainstream’ words.
Avoid Exclusionary Words
Use neutral job titles that don’t suggest a specific gender. Something ‘Unise’ will work great here.
Use a One-Sentence Paragraph
Use empathic, accurate, and correct one-sentence paragraphs.
Own Your Work
‘I’ is the most important noun you can use here, just don’t forget to continuously sprinkle humility every now and then.
Double Check Punctuation
Can’t have a good-looking site with out-of-place punctuations. If you’re going to sound like a pro, then you should look like one too.
Use the Oxford Comma
Has a bit more ‘Oomph’ than the standard comma, perfect for business writers
Avoid Redundancy
None of that ‘two of the both of you’ crud here.
Use Staccato Short Words to Grab Attention
One or Two sentences made up completely of single-syllable words make for an extremely quick read.
Find an Editor
If you can’t do it yet, then find someone who can, as well as teach you.
Start Where It’s Easiest
Start where it’s easiest for you, be it in the middle or end of a paragraph.
The Wrap
There you have it, 19 short and relatively simple clips to help further iron out your copywriting capacity. They’re quite easy to follow along so you should have an even better-looking website the moment you start putting these notes into practice. The best part here is that you can incorporate your branding into your own style of writing, creating a truly unique experience that’ll leave quite an impression on viewers.
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