Understand that social media is currently undergoing a paradigm shift – it’s becoming less about social and more about the media aspect. As such, entertainment is the new name of the game, which has led to the various platforms becoming more creative. Influencer marketing is now at the forefront of this emerging trend, allowing brands […]

So, you fancy yourself a Social Media Manager, eh? Step back for a minute and think: “Just what exactly makes for an exemplary Social Media Manager?” What skills and traits are associated with being a Social Media Manager that would qualify as ‘the best’? You see, the difficulty with questions like these is that unless […]

When we talk of B2B transactions, social media integration is often among the last items on the list, primarily because social media is more a B2C element. More on these acronyms later. As the world continues to transition towards digital, most, if not all, businesses will have to eventually establish an online foothold — one […]