It’s the Christmas season, and you know what that means – almost time for that end-of-year shopping bonanza! With less than 90 days to go before ‘Ol Saint Nick visits, it’s the perfect time for business owners and entrepreneurs to duly adjust their strategies to be in line with the behavioral changes expected to come in along with the holidays.
Are you picking your platform/s? Good! Snapchat just released a new 2021 marketing guide which includes the latest insights and trends. Make use of the guide to craft the perfect Yuletide approach.
We’ll be covering the most important key points, but if you want to check out the full guide itself, all 16 glorious pages of it, click here. Now, if you want to know how you can apply what the guide discusses, read on.
What’s Hot! (Or err, COOL)
Taking into account recent events, Snapchat was able to identify three major trends this year, mainly:
More customers are shopping on their phone
Snapchatters are feeling hopeful, happy, and excited
Shoppers are seeking meaningful connections
The three points can all be attributed to the fact that the global pandemic has people locked indoors feeling bored and alienated. As a result, more people take to the internet and seek out remedies to isolation online. The sudden influx of users began setting all-time records for eCommerce and has caused all prominent social media platforms to scramble in a race to get the most users.
Despite somewhat falling off the grid, it’s still a known fact that Snapchat users spend more than anyone else during the holidays. On top of that, they have a very comprehensive For Business platform, which released a whole marketing guide!
The holiday guide highlights other key points, which you can wrap your strategies around. These include tips on lead generation and conversion, targeting and audience profiling, product showcasing; they even go as far as to give recommended ad formats! All in all, it’s a very well-done guide.
The Wrap
For some, the holidays are the perfect time to sit back, unwind, and relax. It provides a period of rest from the otherwise noisy and busy world. For others, it may be the busiest, or rather, the most opportune time where people from all walks of life increase their consumption of goods and services in the spirit of merriment.
This entire fiasco currently plaguing the world has consequently caused an upward spiral in online activity, one that Snapchat was able to leverage off effectively. When the holidays came in before, everyone was excited about reunions. Now that things are different, reunions matter all the more. Snapchat knew exactly how to ride the new tide out, and in doing so, came up with a handy guide that informs smaller businesses how to make the most of the “new” season.
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