TikTok is once again trying to make things easier for brands who look to improve their marketing. TikTok is tinkering with new ways to display ads in TikTok search with new ‘Search Ads Toggle’ ad campaigns. Activating these new campaigns will boost your ads’ display eligibility in related queries. Display Variability Display ads in TikTok […]
Elon Musk was insinuating that he was doing away with the block functionality. Guess what – after plenty of hyping and several statements that suggest its departure, ‘blocking’ is here to stay. For context, check out this Tweet by Musk. Again, after all that, it seems that X won’t be removing the blocking function after […]
The holiday season is coming up, so now is the best time to start improving your Meta ad performance. Multiple research shows that the holidays share a directly proportional relationship with consumer spending. That being said, Winter is the season to aim for if you are looking to increase your sales and conversions. Here is […]
Savvy Google users and enthusiasts rejoice! There is an upcoming update that will give all users a new Google transparency center. The layout of the new transparency center makes it easier for users to access the app’s regulatory processes and documentation. With this in mind, users can look forward to extra information on appeals, platform […]
In case you did not notice, TikTok is as inclusive as it is unique. As part of Black History Month 2023, TikTok will launch a new webinar series. The two-part webinar series showcases some of the most innovative and successful Black-owned businesses in the app. TikTok’s new activation aims to inspire all business owners about […]
There has been another explosion in the X Labs, which is not uncommon for the mad scientist Elon Musk. Since Musk took over, odd moves at X have become the new normal. Axios reports that X is depreciating its promoted accounts ad options, allowing brands to highlight their accounts in user feeds. I Depreciate That… […]
Is the karaoke trend of old undergoing a resurgence? While that is not likely the case, Instagram is expanding its test of Song Lyrics Reels. This test not only includes more regions, but also adds another music engagement option to the app. When you think about it, isn’t this another attempt by Instagram to try […]
Behind every successful online brand is an intuitive landing page. A great landing page is a must for maximizing your digital marketing results. A landing page also helps ensure that you retain important first-step click-throughs. The optimal landing page should also provide all the necessary information that customers need in a single overview. Pertinent information […]
Meta’s theoretical game-changing AR glasses remain a theory, but things could change next year. Word on the street is that the company plans to ship only a thousand pairs of its AR glasses. There are only a handful of select early testers that will receive these prototype Meta AR glasses. As per a new report […]
Have you ever dreamt of standing on top of the stage of ‘America’s Got Talent’ or ‘The Voice’? If the answer is yes, then this could be your chance. TikTok is hosting its own musical competition in the app, which it calls ‘Gimme The Mic’. Moreover, participants have a chance to win some prizes and, […]
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