Behind every successful online brand is an intuitive landing page. A great landing page is a must for maximizing your digital marketing results. A landing page also helps ensure that you retain important first-step click-throughs.

The optimal landing page should also provide all the necessary information that customers need in a single overview. Pertinent information includes product specifications, examples, endorsements, and the like. Keep in mind that it would be better if you keep all of these elements in-stream.

Nail The Landing

All major eCommerce sites have mastered the art of creating effective landing pages. Given that, it is worth taking notes of the information they present on their product pages to maximize your own. To help with this, a team from Giraffe Social Media put together a simple overview of an effective format.

Giraffe’s format covers all the basics, helping viewers maximize their interest and engagement. Let’s go over the fundamentals; as per Giraffe’s overview:

  1. Begin with a “You-focused” headline to showcase your main benefit.

  2. Use empathy and highlight customer pain points.

  3. Illustrate an achievable better future.

  4. Use an image or explainer video to underline your solution.

  5. Explain your solutions and the benefits of your other offerings.

  6. Share positive testimonials and customer reviews.

  7. Showing pricing options, highlighting the best value.

  8. Provide a reassuring guarantee.

At first glance, these steps seemingly don’t seem special. For example, step 1 sounds like a general best practice for any brand. At the same time, providing after-sales service, assuming they bought, is crucial for any business. It is not about introducing novel steps and ideas, but about personal execution.

The Wrap

Giraffe’s overview reiterates the importance of creative direction. It is one thing to offer something unique, but another thing altogether to execute what is common uniquely. It goes to show that when push comes to shove, a working landing page is a must for online marketing. If you already have your channels and strategies set up, then don’t forget to spruce up your landing pages too.

Sources

https://bit.ly/3Oybs4c