The holiday season is coming up, so now is the best time to start improving your Meta ad performance. Multiple research shows that the holidays share a directly proportional relationship with consumer spending. That being said, Winter is the season to aim for if you are looking to increase your sales and conversions. Here is the good news – there is a new overview of evolving Meta ad automation tools.
Darwinian Ads
Evolving Meta ad automation tools could be the key to improving campaign performance in the app. Better automation reduces the need for manual input, allowing you to focus on other elements. On the other hand, that also increases reliance on Meta’s systems to get better results. Many performance marketers report that Meta’s Advantage+ campaigns are getting better and better over time.
Meta has a new guide available in its Advantage suite that helps users get a better understanding of its various automation tools. The guide also touches on its AI-powered ad tools and how they work. To bring you up to speed, let us check out some of the points that Meta highlights.
First, the guide provides an overview of the performance driven by Advantage campaigns and their automated targeting tools. Internal Meta reports state that Advantage+ shopping campaigns account for as much as 32% higher ad spend return. On top of these, Meta cites other stats to underline the potential advantage you can have by using Advantage+.
Speaking of overviews, there is also one about all Advantage elements that fit into the campaign setup process. Meta also presents some Advantage+ single-step solutions, including automations for Audience, Creative, Placement, and more. Also linking into these are some Help Center articles and guides that help improve understanding of each element.
The Wrap
It is a relatively short guide with plenty of substance that can help reinforce and improve your strategies. The new guide on evolving Meta ad automation tools has helpful notes and links that could prove beneficial. It is one thing to find the ideal ad setup, while it is another thing entirely to find the right ad automation tools for your business.
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