Are you going to attend the Cannes this year for the annual ad industry gathering? And here we thought that Cannes was only for the film festival. Guess you do learn something new every day, huh? For those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation […]
Meta has recently published a new study that looks at the short and long-term effectiveness of Meta ad campaigns, with a specific focus on the impact of its video formats, including Reels. Given its history, by now, this simply adds to Meta’s extensive library of in-house material and references which, for the most part, is […]
LinkedIn continues to integrate generative AI elements, this time within its Recruiter platform, with AI-created messages that HR professionals can send to potential candidates, which are customized and personalized best on InMail best practices. At least on LinkedIn, generative AI elements don’t lean more towards content creation and sharing, but more so with processes and […]
One of the key questions around Elon Musk’s whole ‘free-speech’ approach was: ‘What will Elon do when government requests come from regions where Musk’s other business, Tesla, has a vested interest?’ For example, Tesla is heavily reliant on China for sales and parts manufacturing, while it’s also looking to expand its presence in India and […]
Twitter’s looking to up the value of its underperforming Community Notes, with a new feature that’ll allow Community Notes contributors to add a contextual note to an image in the app, which will then see Twitter’s system attach that note to matching re-shares of the same image across all Tweets. Note on Expansion As seen […]
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